The Illusion of Number One | Choiceology Podcast Clip @CharlesSchwab
The Illusion of Number One | Choiceology Podcast Clip  @CharlesSchwab
Uploaded April 2026 | Updated September 2026, 1 week ago
Katy Milkman speaks with Rick Larrick, the Hanes Corporation Foundation Professor of Management and Organizations at Duke University's Fuqua School of Business. His research reveals how rank labels simplify complex choices and influence everything from restaurant reservations to career moves—often without us even noticing.

Watch the full episode: youtu.be/LcUxMeah0pY?si=0O0S22rZXTzB3jhX

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The Illusion of Number One | Choiceology Podcast Clip

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