Uploaded August 2025 | Updated September 2026, 2 hours ago

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British public information films (PIFs) began in the 1940s, produced by the government to educate the public on safety, health, and civil defense. During World War II, they advised on air raids and rationing. In the postwar years, topics expanded to road safety, fire prevention, and hygiene. The Central Office of Information (COI), formed in 1946, became the main producer. PIFs gained notoriety in the 1970s and ’80s for their often dark, unsettling tone like the haunting "Apaches" (1977) and "Lonely Water" (1973). These films aimed to shock audiences into caution



00:00 - Intro
00:50 - The Early Years of British Safety Films
08:00 - Later Years of the MoI 'Playing with Fire'
09:57 - 'Unguarded Moment'
10:48 - Into the 1960s
12:54 - 'Never Go With Strangers'
14:58 - 'Charley Says'
15:45 - ' Lonely Water'
17:31 - 'Children and Disused Fridges'
19:08 - 'Apaches'
21:54 - 'The Finishing Line'
24:27 - 'Robbie'
26:05 - 'Football'
27:58 - 'COWS' and the fate of PIFS







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