The Hidden Cost of Uber Rewards @20VC
The Hidden Cost of Uber Rewards @20VC
Uploaded August 2026 | Updated September 2026, 2 weeks ago
Uber President and COO Andrew Macdonald explains why building a rewards program is harder for Uber than it is for a hotel.

Every free ride still means paying a driver, leaving Uber with far less low-cost inventory to give away.

Finding features with high perceived value and low actual cost is the sweet spot.

#Uber #UberOne #20VC
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20VC with Harry Stebbings |

The Hidden Cost of Uber Rewards

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