Uploaded July 2026 | Updated September 2026, 2 weeks ago
To Watch The Show: youtube.com/@TheSkinnyConfidential
To connect with Lauryn Bosstick: instagram.com/laurynbosstick
To connect with Michael Bosstick: instagram.com/michaelbosstick
Ep. 986: Join Michael & Lauryn Bosstick as they sit down to unpack the biggest lessons from Harvard Business School and Adweek House during Cannes Lions. Fresh off Harvard Business School's Business of Sports, Media & Entertainment program and leading The Bosstick Blueprint conversation at Cannes Lions, Michael and Lauryn share the ideas, strategies, and trends shaping the future of business, media, and creator brands. They dive into the biggest takeaways on AI, audience ownership, brand-building, and long-term growth – plus the exact frameworks they're already implementing at Dear Media and The Skinny Confidential. If you want an inside look at what the world's top founders, CEOs, creators, and executives are talking about, and how Michael and Lauryn are staying ahead of where business and media are headed, this is an episode you won't want to miss!
Chapters ✨
00:00 Welcome Back
01:30 Why Harvard Happened
04:12 Who Was In Class
06:28 Case Studies And Takeaways
07:45 Outgrow The Founder
11:04 Debate Outside Your Silo
12:29 Hero Products Focus
14:03 Analyze Wins And Losses
15:31 Build A Brand Ecosystem
17:06 Dorm Life And Old Jokes
28:16 Brand Positioning Basics
29:10 Harvard Style Self Audit
33:14 Attention Versus Asset
35:46 Cannes Lions Creator Shift
41:26 Creator Leverage And Ecosystems
43:34 Adweek Blueprint Takeaways
45:02 Planning Around The Bend
47:07 Wrap Up
For Detailed Show Notes visit thebossticks.com
Read More on The Skinny Confidential theskinnyconfidential.com
Head to our ShopMy page shopmy.us/thebossticks and LTK page shopltk.com/explore/laurynbosstick/collections/11eeda536d44fdbaac480242ac110022 to find all of the products mentioned in each episode.
This episode is sponsored by The Skinny Confidential
Reduce puffiness and boost radiance with The Skinny Confidential Mint Roller, now available at http://shopskinnyconfidential.com.
This episode is sponsored by FRE Nicotine
Try FRE Nicotine Pouches today at FREpouch.com and use code SKINNY for 25% off for NEW customers only. WARNING: This product contains nicotine. Nicotine is an addictive chemical.
This episode is sponsored by ARMRA
Go to armra.com/SKINNY or enter SKINNY to get 30% off your first subscription order.
This episode is sponsored by Branch Basics
Get 15% off Branch Basics with the code SKINNY at branchbasics.com/SKINNY.
This episode is sponsored by Polymarket
Polymarket is now available in the U.S. App Store – you can trade on culture, entertainment and more, all in one place. Download the app and use code SKINNY to get $50 to trade when you make a qualifying $20 deposit.
This episode is sponsored by Beekeepers Naturals
Go to beekeepersnaturals.com/SKINNY or enter code SKINNY to get 20% off your order.
This episode is sponsored by Ritual
Don’t settle for less than evidence-based support. Save 25% on your first month at Ritual.com/SKINNY.
This episode is sponsored by HERS
Ready to reach your goals? Visit forhers.com/skinny to get personalized, affordable care that gets you.
Produced by Dear Media. To learn more visit http://dearmedia.com.
To Watch The Show: youtube.com/@TheSkinnyConfidential
To connect with Lauryn Bosstick: instagram.com/laurynbosstick
To connect with Michael Bosstick: instagram.com/michaelbosstick
Ep. 986: Join Michael & Lauryn Bosstick as they sit down to unpack the biggest lessons from Harvard Business School and Adweek House during Cannes Lions. Fresh off Harvard Business School's Business of Sports, Media & Entertainment program and leading The Bosstick Blueprint conversation at Cannes Lions, Michael and Lauryn share the ideas, strategies, and trends shaping the future of business, media, and creator brands. They dive into the biggest takeaways on AI, audience ownership, brand-building, and long-term growth – plus the exact frameworks they're already implementing at Dear Media and The Skinny Confidential. If you want an inside look at what the world's top founders, CEOs, creators, and executives are talking about, and how Michael and Lauryn are staying ahead of where business and media are headed, this is an episode you won't want to miss!
Chapters ✨
00:00 Welcome Back
01:30 Why Harvard Happened
04:12 Who Was In Class
06:28 Case Studies And Takeaways
07:45 Outgrow The Founder
11:04 Debate Outside Your Silo
12:29 Hero Products Focus
14:03 Analyze Wins And Losses
15:31 Build A Brand Ecosystem
17:06 Dorm Life And Old Jokes
28:16 Brand Positioning Basics
29:10 Harvard Style Self Audit
33:14 Attention Versus Asset
35:46 Cannes Lions Creator Shift
41:26 Creator Leverage And Ecosystems
43:34 Adweek Blueprint Takeaways
45:02 Planning Around The Bend
47:07 Wrap Up
For Detailed Show Notes visit thebossticks.com
Read More on The Skinny Confidential theskinnyconfidential.com
Head to our ShopMy page shopmy.us/thebossticks and LTK page shopltk.com/explore/laurynbosstick/collections/11eeda536d44fdbaac480242ac110022 to find all of the products mentioned in each episode.
This episode is sponsored by The Skinny Confidential
Reduce puffiness and boost radiance with The Skinny Confidential Mint Roller, now available at http://shopskinnyconfidential.com.
This episode is sponsored by FRE Nicotine
Try FRE Nicotine Pouches today at FREpouch.com and use code SKINNY for 25% off for NEW customers only. WARNING: This product contains nicotine. Nicotine is an addictive chemical.
This episode is sponsored by ARMRA
Go to armra.com/SKINNY or enter SKINNY to get 30% off your first subscription order.
This episode is sponsored by Branch Basics
Get 15% off Branch Basics with the code SKINNY at branchbasics.com/SKINNY.
This episode is sponsored by Polymarket
Polymarket is now available in the U.S. App Store – you can trade on culture, entertainment and more, all in one place. Download the app and use code SKINNY to get $50 to trade when you make a qualifying $20 deposit.
This episode is sponsored by Beekeepers Naturals
Go to beekeepersnaturals.com/SKINNY or enter code SKINNY to get 20% off your order.
This episode is sponsored by Ritual
Don’t settle for less than evidence-based support. Save 25% on your first month at Ritual.com/SKINNY.
This episode is sponsored by HERS
Ready to reach your goals? Visit forhers.com/skinny to get personalized, affordable care that gets you.
Produced by Dear Media. To learn more visit http://dearmedia.com.
