Uploaded March 2019 | Updated September 2026, 51 minutes ago
Does the horn effect somehow explain why so many companies hire very attractive actors for their commercials?
In a way... yes, the halo effect may very well represent the #1 reason why that happens.
However, I've defined and explained the halo effect today so as to make it clear (with examples) that things can get tricky.
The reverse halo effect and horn effect are textbook example of how the halo effect can actually backfire.
I did my best to provide examples for both the reverse halo effect and the horn effect which *should* illustrate why things aren't always as obvious as they seem when it comes to marketing.
Finally, you're probably asking yourself why you should care about the halo effect definition, explanations as to what the reverse halo effect is or horn effect examples... well, think of it as an investment in yourself.
The more familiar you are with the marketing dimension of economics, the harder to manipulate you'll be and even with only this goal in mind, I think you'll be happy you invested a minute to watch this video down the road :)
To support the channel, give me a minute (see what I did there?) of your time by visiting OneMinuteEconomics.com and reading my message.
Bitcoin donations can be sent to 1AFYgM8Cmiiu5HjcXaP5aS1fEBJ5n3VDck and PayPal donations to oneminuteeconomics@gmail.com, any and all support is greatly appreciated!
Oh and I've also started playing around with Patreon, my link is:
patreon.com/oneminuteeconomics
Interested in reading a good book?
My first book, Wealth Management 2.0 (through which I do my best to help people manage their wealth properly, whether we're talking about someone who has a huge amount of money at his disposal or someone who is still living paycheck to paycheck), can be bought using the links below:
Amazon - amazon.com/Wealth-Management-2-0-Financial-Professionals-ebook/dp/B01I1WA2BK
Barnes & Noble - barnesandnoble.com/w/wealth-management-20-andrei-polgar/1124435282?ean=2940153328942
iBooks (Apple) - itun.es/us/wYSveb.l
Kobo - store.kobobooks.com/en-us/ebook/wealth-management-2-0
My second book, the Wall Street Journal and USA Today bestseller The Age of Anomaly (through which I help people prepare for financial calamities and become more financially resilient in general), can be bought using the links below.
Amazon - amazon.com/Age-Anomaly-Spotting-Financial-Uncertainty-ebook/dp/B078SYL5YS
Barnes & Noble - barnesandnoble.com/w/the-age-of-anomaly-andrei-polgar/1127084693?ean=2940155383970
iBooks (Apple) - itunes.apple.com/us/book/age-anomaly-spotting-financial-storms-in-sea-uncertainty/id1331704265
Kobo - kobo.com/ww/en/ebook/the-age-of-anomaly-spotting-financial-storms-in-a-sea-of-uncertainty
Last but not least, if you'd like to follow me on social media, use one of the links below:
facebook.com/oneminuteeconomics
twitter.com/andreipolgar
ro.linkedin.com/in/andrei-polgar-9a11a561
Does the horn effect somehow explain why so many companies hire very attractive actors for their commercials?
In a way... yes, the halo effect may very well represent the #1 reason why that happens.
However, I've defined and explained the halo effect today so as to make it clear (with examples) that things can get tricky.
The reverse halo effect and horn effect are textbook example of how the halo effect can actually backfire.
I did my best to provide examples for both the reverse halo effect and the horn effect which *should* illustrate why things aren't always as obvious as they seem when it comes to marketing.
Finally, you're probably asking yourself why you should care about the halo effect definition, explanations as to what the reverse halo effect is or horn effect examples... well, think of it as an investment in yourself.
The more familiar you are with the marketing dimension of economics, the harder to manipulate you'll be and even with only this goal in mind, I think you'll be happy you invested a minute to watch this video down the road :)
To support the channel, give me a minute (see what I did there?) of your time by visiting OneMinuteEconomics.com and reading my message.
Bitcoin donations can be sent to 1AFYgM8Cmiiu5HjcXaP5aS1fEBJ5n3VDck and PayPal donations to oneminuteeconomics@gmail.com, any and all support is greatly appreciated!
Oh and I've also started playing around with Patreon, my link is:
patreon.com/oneminuteeconomics
Interested in reading a good book?
My first book, Wealth Management 2.0 (through which I do my best to help people manage their wealth properly, whether we're talking about someone who has a huge amount of money at his disposal or someone who is still living paycheck to paycheck), can be bought using the links below:
Amazon - amazon.com/Wealth-Management-2-0-Financial-Professionals-ebook/dp/B01I1WA2BK
Barnes & Noble - barnesandnoble.com/w/wealth-management-20-andrei-polgar/1124435282?ean=2940153328942
iBooks (Apple) - itun.es/us/wYSveb.l
Kobo - store.kobobooks.com/en-us/ebook/wealth-management-2-0
My second book, the Wall Street Journal and USA Today bestseller The Age of Anomaly (through which I help people prepare for financial calamities and become more financially resilient in general), can be bought using the links below.
Amazon - amazon.com/Age-Anomaly-Spotting-Financial-Uncertainty-ebook/dp/B078SYL5YS
Barnes & Noble - barnesandnoble.com/w/the-age-of-anomaly-andrei-polgar/1127084693?ean=2940155383970
iBooks (Apple) - itunes.apple.com/us/book/age-anomaly-spotting-financial-storms-in-sea-uncertainty/id1331704265
Kobo - kobo.com/ww/en/ebook/the-age-of-anomaly-spotting-financial-storms-in-a-sea-of-uncertainty
Last but not least, if you'd like to follow me on social media, use one of the links below:
facebook.com/oneminuteeconomics
twitter.com/andreipolgar
ro.linkedin.com/in/andrei-polgar-9a11a561
