Espen Kraft | The great synthesizer scam | How they reel you in @EspenKraft | Uploaded September 2024 | Updated October 2024, 3 hours ago.
"The illusion has become real, and the more real it becomes, the more they want it". - Gordon Gecko
Synth manufacturers think you're a sucker. Why sell a synth for $1200 when the guy is willing to pay $5200?
This is what the synth manufacturers count on when they set out to sell you their new flagship synth. Same for analog or digital synths. It doesn't matter. As long as the potential customer sees the synth as "High End", the illusion has become real and he will pay up.
Same as in the Audio Hi-fi world where Hi-fi Audio manufacturers still suckers people into believing that a speaker cable costing $1000 per meter is better than the lamp wire you get for $1 per meter. Ohm's law doesn't apply to them. They think.
Analog synths have usually been associated with a higher cost due to electronics inside, but new "analog" synths are in fact more digital than ever. Discrete components are not what makes up analog synths any more. Now it's all surface mounted chips and CPU's are running things. Everything is under OS control.
To sucker you even more some manufacturers (of "analog synths") have a "Vintage Knob" on their synth. They do this to hide the fact that their so called "analog oscillators" are actually under so much digital control that they start to PHASE. To undo the phasing they have to separate the pitches of the oscillators, hence a "Vintage Knob". If they'd made the oscillators less clinically (truly analog) stable, this wouldn't even be necessary. It would cost more though and their revenue would suffer. They don't want that. They want to be fat and full, on your expense.
Why sell a synth for $1200 when a guy is willing to pay $5200?
All of the synths in this video are capable of sounding very good. As are the emulations of them in software form. In fact, they've become identical heard in a mix. The question is if you're willing to pay thousands of dollars more just to sit there at night with your pretty, but empty shell of a synth? If your answer is yes, then have fun. The synth manufacturers thank you. They even say so, in the manual.
* Behringer and "through-hole" components. A slip of the tongue there and I edited out the rest of the elaboration I had recorded due to video length. What I meant to say was that Behringer is honest in the way that they replicate the through-hole circuitry faithfully, they don't necessarily replace what was once analog circuitry with digital circuitry.
Find my music here:
Bandcamp: espenkraft.bandcamp.com
"The illusion has become real, and the more real it becomes, the more they want it". - Gordon Gecko
Synth manufacturers think you're a sucker. Why sell a synth for $1200 when the guy is willing to pay $5200?
This is what the synth manufacturers count on when they set out to sell you their new flagship synth. Same for analog or digital synths. It doesn't matter. As long as the potential customer sees the synth as "High End", the illusion has become real and he will pay up.
Same as in the Audio Hi-fi world where Hi-fi Audio manufacturers still suckers people into believing that a speaker cable costing $1000 per meter is better than the lamp wire you get for $1 per meter. Ohm's law doesn't apply to them. They think.
Analog synths have usually been associated with a higher cost due to electronics inside, but new "analog" synths are in fact more digital than ever. Discrete components are not what makes up analog synths any more. Now it's all surface mounted chips and CPU's are running things. Everything is under OS control.
To sucker you even more some manufacturers (of "analog synths") have a "Vintage Knob" on their synth. They do this to hide the fact that their so called "analog oscillators" are actually under so much digital control that they start to PHASE. To undo the phasing they have to separate the pitches of the oscillators, hence a "Vintage Knob". If they'd made the oscillators less clinically (truly analog) stable, this wouldn't even be necessary. It would cost more though and their revenue would suffer. They don't want that. They want to be fat and full, on your expense.
Why sell a synth for $1200 when a guy is willing to pay $5200?
All of the synths in this video are capable of sounding very good. As are the emulations of them in software form. In fact, they've become identical heard in a mix. The question is if you're willing to pay thousands of dollars more just to sit there at night with your pretty, but empty shell of a synth? If your answer is yes, then have fun. The synth manufacturers thank you. They even say so, in the manual.
* Behringer and "through-hole" components. A slip of the tongue there and I edited out the rest of the elaboration I had recorded due to video length. What I meant to say was that Behringer is honest in the way that they replicate the through-hole circuitry faithfully, they don't necessarily replace what was once analog circuitry with digital circuitry.
Find my music here:
Bandcamp: espenkraft.bandcamp.com
