Uploaded July 2026 | Updated September 2026, 1 day ago
What started as an April Fools' joke quickly became one of the most requested ideas we've ever shared. The more comments we read, the more we realized... we had to make it real. 🥹✨
In this video, I'm taking you behind the scenes of how Kitten Musk evolved into Boujee Kitty Caramel Milk | 22. From the original concept to the inspiration behind her new name, the creative direction, and why we transformed her into the creamy caramel dream she is today. 🥛🤎
Featuring delicious notes of:
🥛 Caramel Milk
🍫 White Chocolate
🤎 Salted Caramel
🍦 Vanilla Caviar
🤍 Soft Musk
✨ Caramel Santal
A huge thank you to our incredible campaign stars for bringing this story to life:
🤍Jahanara
🤍 Amy
🤍 Noemie
🤍 Ketra
🤍 Ginevra
🤍 Broderick
🤍 Sam
✨ Pre-order this gem on KAYALI.com for limited-edition gifts and an exclusive bundle starting today, Monday, July 6 🛍️
✨ Worldwide exclusive in-store at our KAYALI Café, Sephora Champs-Élysées Sephora France starting Tuesday, July 7!
✨ Sephora App Preview: Friday, July 24
(USA, Mexico, Canada, France, Germany, Italy, Spain, Denmark, Sweden, Portugal, Poland, Czech Republic, Romania, Bulgaria, Serbia, Switzerland, Greece and Middle East)
✨ Global Launch: Saturday, July 25
What started as an April Fools' joke quickly became one of the most requested ideas we've ever shared. The more comments we read, the more we realized... we had to make it real. 🥹✨
In this video, I'm taking you behind the scenes of how Kitten Musk evolved into Boujee Kitty Caramel Milk | 22. From the original concept to the inspiration behind her new name, the creative direction, and why we transformed her into the creamy caramel dream she is today. 🥛🤎
Featuring delicious notes of:
🥛 Caramel Milk
🍫 White Chocolate
🤎 Salted Caramel
🍦 Vanilla Caviar
🤍 Soft Musk
✨ Caramel Santal
A huge thank you to our incredible campaign stars for bringing this story to life:
🤍Jahanara
🤍 Amy
🤍 Noemie
🤍 Ketra
🤍 Ginevra
🤍 Broderick
🤍 Sam
✨ Pre-order this gem on KAYALI.com for limited-edition gifts and an exclusive bundle starting today, Monday, July 6 🛍️
✨ Worldwide exclusive in-store at our KAYALI Café, Sephora Champs-Élysées Sephora France starting Tuesday, July 7!
✨ Sephora App Preview: Friday, July 24
(USA, Mexico, Canada, France, Germany, Italy, Spain, Denmark, Sweden, Portugal, Poland, Czech Republic, Romania, Bulgaria, Serbia, Switzerland, Greece and Middle East)
✨ Global Launch: Saturday, July 25
