Uploaded June 2026 | Updated September 2026, 6 days ago

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Explore how XR, AI, smart glasses, mobile technology, prediction markets, and immersive fan experiences are transforming the future of sports entertainment. From the NFL to next-generation interactive broadcasts, this session examines how leagues, brands, and technology platforms can engage the connected superfan of 2030 and beyond.

Session Speakers:
- Moderator: Patrick Costello, Sr. Director, Business Development, Qualcomm
- Emma Wakely, Head of Sports & Media Partnerships, Americas, Snap
- Essem Harris, Emerging Products & Immersive Experiences Lead, National Basketball Association (NBA)
- Matt Coleman, CEO & Co-Founder, FansXR

This session was recorded at AWE USA 2026 - the world's leading XR + AI event series. To learn more visit: awexr.com