Uploaded April 2018 | Updated September 2026, 2 weeks ago
Brands in the streets. Brands on your screens. Since time immemorial, branded content and stories have been trying the same thing: sell you stuff. But haven't we reached the the saturation point? Traditionally, branding is based on
the idea of what differentiates a company from competitors. But increasingly at the internet age, consumers are comfortable with the idea that everything is interconnected.
Want to be at #RISEConf next year? Get your ticket now: news.riseconf.com/YT_tickets
Brands in the streets. Brands on your screens. Since time immemorial, branded content and stories have been trying the same thing: sell you stuff. But haven't we reached the the saturation point? Traditionally, branding is based on
the idea of what differentiates a company from competitors. But increasingly at the internet age, consumers are comfortable with the idea that everything is interconnected.
Want to be at #RISEConf next year? Get your ticket now: news.riseconf.com/YT_tickets
