Uploaded October 2025 | Updated September 2026, 1 week ago
Full video here youtu.be/6max5C9jzT4?si=tszWMSH63Q2jEg_f
This is a once-in-a-lifetime experience. We flew all the way to Almería, Spain to film behind the scenes of Scania’s brand-new global brand campaign — and I had the honor of starring as the Truck Driver for the commercial!
This marks the first time ever that Scania has worked with a social media creator to appear in one of their worldwide campaigns — and it’s something I’ll never forget. From massive lighting rigs in the desert to dozens of producers, film crews, and trucks, this video shows what it really takes to bring a global commercial to life.
This is Part 1 of 3, so stay tuned for the next episodes as we share more of this incredible journey from Spain to Sweden and beyond.
📍 Filmed on location in Southern Spain
🚛 Truck: Scania R-Series (Global Campaign Feature)
⸻
Watch Next:
➡️ Part 2 — Coming Soon: Filming Day with Scania’s Global Crew
➡️ Part 3 — The Finished Commercial and My Thoughts on the Journey
⸻
For business inquiries related to YouTube email me at:
📧 Bruce@outloudtalent.com
Check out our T-Shirts, Hats, and more:
🛒 brucewilsonshop.com/shop
⸻
OUR 2025 SPONSORS
4statetrucks.com
go-in-style.nz
hotshotsecret.com
fassride.com
buytruckwheels.com
radiatorsupplyhouse.com
strandseurope.com
industrialinjection.com
randys-transmissions.com
⸻
Follow us here!
📸 Instagram – @bruce_d_wilson
📘 Facebook – BRUCE WILSON
👻 Snapchat – bluecollarbruce
⸻
#Scania #BruceWilson #TruckDriver #BehindTheScenes #ScaniaGlobalCampaign #ScaniaTrucks #TruckLife #ScaniaV8 #ScaniaFamily #Spain #Almeria #TruckDriverLife #TruckCommercial #FilmingDay #ScaniaUSA #TruckersOfYouTube #BlueCollarBruce #ScaniaPride
Full video here youtu.be/6max5C9jzT4?si=tszWMSH63Q2jEg_f
This is a once-in-a-lifetime experience. We flew all the way to Almería, Spain to film behind the scenes of Scania’s brand-new global brand campaign — and I had the honor of starring as the Truck Driver for the commercial!
This marks the first time ever that Scania has worked with a social media creator to appear in one of their worldwide campaigns — and it’s something I’ll never forget. From massive lighting rigs in the desert to dozens of producers, film crews, and trucks, this video shows what it really takes to bring a global commercial to life.
This is Part 1 of 3, so stay tuned for the next episodes as we share more of this incredible journey from Spain to Sweden and beyond.
📍 Filmed on location in Southern Spain
🚛 Truck: Scania R-Series (Global Campaign Feature)
⸻
Watch Next:
➡️ Part 2 — Coming Soon: Filming Day with Scania’s Global Crew
➡️ Part 3 — The Finished Commercial and My Thoughts on the Journey
⸻
For business inquiries related to YouTube email me at:
📧 Bruce@outloudtalent.com
Check out our T-Shirts, Hats, and more:
🛒 brucewilsonshop.com/shop
⸻
OUR 2025 SPONSORS
4statetrucks.com
go-in-style.nz
hotshotsecret.com
fassride.com
buytruckwheels.com
radiatorsupplyhouse.com
strandseurope.com
industrialinjection.com
randys-transmissions.com
⸻
Follow us here!
📸 Instagram – @bruce_d_wilson
📘 Facebook – BRUCE WILSON
👻 Snapchat – bluecollarbruce
⸻
#Scania #BruceWilson #TruckDriver #BehindTheScenes #ScaniaGlobalCampaign #ScaniaTrucks #TruckLife #ScaniaV8 #ScaniaFamily #Spain #Almeria #TruckDriverLife #TruckCommercial #FilmingDay #ScaniaUSA #TruckersOfYouTube #BlueCollarBruce #ScaniaPride










