Uploaded May 2026 | Updated September 2026, 3 weeks ago

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“You can’t put Burgundy in a bottle of Bordeaux, because people will tell you, ‘No, that's not Bordeaux!’ For the fragrances we do here for Chanel, it’s exactly the same thing,” says 87-year-old French farmer Joseph Mul. His family has harvested flowers for six generations. #perfumer #grasse #chanel