Uploaded January 2017 | Updated September 2026, 13 hours ago

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Kevin McNulty (President & Chief Marketing Officer, Momentum Worldwide) and Ricardo Fort (VP, Global Assets & Partnerships, Coca-Cola) join our host Russell Scibetti to discuss the Fan First Future in sports marketing, talking about what fans want and how sponsors can create a better experience for them. Filmed at the Momentum Sports Marketing Symposium in New York City, 11/9/16—11/10/16.

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