Uploaded September 2024 | Updated September 2026, 3 weeks ago
The Famous Computer Cafe 1985-01-17, with interviews with Jack Tramiel, chairman of Atari; and Bobby Kotick, chairman of Arktronics (age 21.) Aired on KFOX.
Digitized from reel-to-reel tape by Harbor Digitizing of Friday Harbor, Washington.
The Famous Computer Cafe recovery and digitization project was done by Kay Savetz in 2024. If you have access to other episodes of Famous Computer Cafe on tape, please contact Kay Savetz.
0:00 Intro to show
0:58 Ad: Microsoft Word at Software Supermarket
2:14 Interview with Jack Tramiel, Chairman of new Atari Corp.: where is the new Atari at today?; new Atari ST computer line; discussion of ST’s UI, better graphics, better sound for less cost than competitors (Macintosh); discussion of game products and starter 8-bit line (including portable); work on 32-bit workstation; how will you know when you’ve succeeded?; made a billion dollars at Commodore; making computers affordable
10:04 Ad: Bank Street Writer by Broderbund at Strictly Software in Lawndale, CA
11:11 Ad: Lotus 1-2-3 at The Software Spot in West Los Angeles, CA
12:28 Interview: Bobby Kotick, Arktroncis: what is Arktronics; using computers without knowing how to program computers; partners Howard Marks, technical person, and Chairman of Board of Golden Nugget Casino in Las Vegas; company started at University of Michigan
15:56 Ad: dBase III by Ashton Tate at Sun Computers in Carson, CA
17:08 Continuation of interview with Bobby Kotick: integrated software package called “Jane” for Apple II now and C64 version coming; other products coming; new products customer marketing driven, not technology-driven
21:53 Ad: MultiPlan by Microsoft at Software Center International in Torrence, CA
23:02 Continuation of interview with Bobby Kotick: how do you deal with you (age 21) and the company being so young in the industry?; future products for Atari, Amiga, C64, Apple, IBM computers: word processing; discussion of new Amiga computer
28:05 Ad: SuperCalc III by Sorcim at Simply Software in Manhattan Beach, CA
29:21 closing
30:12 end
The Famous Computer Cafe 1985-01-17, with interviews with Jack Tramiel, chairman of Atari; and Bobby Kotick, chairman of Arktronics (age 21.) Aired on KFOX.
Digitized from reel-to-reel tape by Harbor Digitizing of Friday Harbor, Washington.
The Famous Computer Cafe recovery and digitization project was done by Kay Savetz in 2024. If you have access to other episodes of Famous Computer Cafe on tape, please contact Kay Savetz.
0:00 Intro to show
0:58 Ad: Microsoft Word at Software Supermarket
2:14 Interview with Jack Tramiel, Chairman of new Atari Corp.: where is the new Atari at today?; new Atari ST computer line; discussion of ST’s UI, better graphics, better sound for less cost than competitors (Macintosh); discussion of game products and starter 8-bit line (including portable); work on 32-bit workstation; how will you know when you’ve succeeded?; made a billion dollars at Commodore; making computers affordable
10:04 Ad: Bank Street Writer by Broderbund at Strictly Software in Lawndale, CA
11:11 Ad: Lotus 1-2-3 at The Software Spot in West Los Angeles, CA
12:28 Interview: Bobby Kotick, Arktroncis: what is Arktronics; using computers without knowing how to program computers; partners Howard Marks, technical person, and Chairman of Board of Golden Nugget Casino in Las Vegas; company started at University of Michigan
15:56 Ad: dBase III by Ashton Tate at Sun Computers in Carson, CA
17:08 Continuation of interview with Bobby Kotick: integrated software package called “Jane” for Apple II now and C64 version coming; other products coming; new products customer marketing driven, not technology-driven
21:53 Ad: MultiPlan by Microsoft at Software Center International in Torrence, CA
23:02 Continuation of interview with Bobby Kotick: how do you deal with you (age 21) and the company being so young in the industry?; future products for Atari, Amiga, C64, Apple, IBM computers: word processing; discussion of new Amiga computer
28:05 Ad: SuperCalc III by Sorcim at Simply Software in Manhattan Beach, CA
29:21 closing
30:12 end









![Doug Carlston, Broderbund CEO — interview
Doug Carlston was co-founder and CEO of the software publisher Broderbund.
Broderbund published many hits across several platforms, including Bank Street Writer, Print Shop, A.E., Choplifter, Lode Runner, Karateka, Spelunker, Davids Midnight Magic, and Where in the World is Carmen Sandiego.
This interview occurred March 5, 2015.
AtariMania.coms list of Br0derbund games: http://www.atarimania.com/list_games_atari-400-800-xl-xe-broderbund-software_publisher_1119_8_G.html
Teaser quotes:
So we thought itd be funny to call it Br0derbund and put a slash through the O. Caused all kinds of grief.
There was a competition between us and a number of other companies like Sierra Online and Sirius Software to see how many [products] we could get on the best seller list at the same time. I think maybe the best we ever did was something like 6 products out of 30.
It was kind of a game: we had very talented engineers in-house who loved to try to put copy protection on, and sometimes carried it to unfortunate lengths.
I drove across the country and back over 5 weeks and sold about $15,000 worth of software, and often ended up staying at the homes of the people who owned the little computer stores. I would just look up a name of a computer store in every town I went through and zigzag across the country. Doug Carlston, Broderbund CEO — interview](https://i.ytimg.com/vi/rmUTWo3nhcM/mqdefault.jpg)
