The END of MOVIE STARS: From ICONS to IPs! @snarkyjay
The END of MOVIE STARS: From ICONS to IPs!  @snarkyjay
Uploaded September 2025 | Updated September 2026, 3 weeks ago
DISCLAIMER: Yes, the Batman tattoo on my arm looks awful. It's a Henna tattoo, I have to live with it for the next three weeks.
Movie stars used to rule Hollywood. From Marilyn Monroe to Harrison Ford, actors carried films with their charisma, star power, and cultural presence. But in today’s world of franchises, streaming, and brand-driven entertainment, the age of the movie star is dead.
In this video essay, I break down how studios shifted focus from actors to IP, why social media changed the meaning of celebrity, and what it means for the future of fame in Hollywood.
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The END of MOVIE STARS: From ICONS to IPs!

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