Uploaded January 2026 | Updated September 2026, 2 weeks ago

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The enthusiast brand arc

That sweatshirt: MKBHD.com
Why Enthusiast Brands will Betray You: youtu.be/FJgTKx-rg18?si=4pUmJhf5G6HZS3Cc

Playlist of MKBHD Intro music: goo.gl/B3AWV5

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twitter.com/MKBHD
instagram.com/MKBHD
facebook.com/MKBHD

0:00 OnePlus the Enthusiast Brand
1:33 “Startup” Phase
3:46 Generation 2
5:17 Peak
7:58 Realization
10:46 The Jump