Uploaded October 2020 | Updated September 2026, 3 weeks ago
Stan talks with Marshall about social media and how to be successful with it. Publishing quality content is key, but that’s only one of many areas that an artist needs to focus on now if they want to be noticed on a platform. Learn how to build an audience, avoid getting dinged by social media algorithms, and why it’s important not to stress about analytics and nasty comments.
Thanks to Betterhelp for sponsoring today’s Draftsmen episode! Save 10% on your first month with Betterhelp - betterhelp.com/draftsmen
00:00 - Intro
01:17 - How Art and Fear relates
08:16 - Start with Quality, Have an Objective
11:10 - Confusing Your Audience
22:23 - Consistency and Frequency
34:55 - Algorithms
45:30 - Don’t Dwell on the Numbers
53:51 - Don’t Burn Yourself Out
59:46 - Private Accounts
01:04:32 - Collaboration
01:06:57 - Risks
01:09:38 - Dealing with Negative Comments
Show Links (some contain affiliate links):
Art & Fear by David Bayles & Ted Orland - amzn.to/3kYO6EC
Platform by Michael Hyatt - amzn.to/2Sd85mB
Jab, Jab, Jab, Right Hook by Gary Vaynerchuk - amzn.to/2GiasSv
ProkoTV Instagram: instagram.com/prokotv
Loish: instragram.com/loisvb
Knight Zhang: instagram.com/arucelli
Cooper 3D scan and print - proko.com/draftsmen-media/cooper-photoshoot-and-3d-print-s2e25.jpg
Karl Kopinski: instagram.com/karlkopinski
Seth Godin - sethgodin.com
“Draftsmen” is available in audio. Subscribe on these platforms to keep up to date:
Spotify: bit.ly/DraftsmenPodSp
Stitcher: bit.ly/2JLMShh
Apple: bit.ly/DraftsmenPodA
Google: bit.ly/DraftsmenPodG
#socialmedia #algorithms #buildinganaudience
FOLLOW PROKO:
Marshall's Art - marshallart.com
Email Newsletter- proko.com/subscribe
Instagram - instagram.com/stanprokopenko
Twitter - twitter.com/StanProkopenko
Facebook - facebook.com/prokotv
Tumblr - stanprokopenko.tumblr.com
Pinterest - pinterest.com/stanprokopenko
ABOUT DRAFTSMEN
Stan Prokopenko and Marshall Vandruff are art instructors. If you love the arts, particularly the craft of drawing and painting and image-making… and you want to level up your skills or even make a living with your skills, we are here to answer your questions. We’re here to offer you advice, refer you to our resources, share your love of the craft and maybe inspire you! Learn to Draw - proko.com Marshall Vandruff - http://www.marshallart.com. Subscribe to the podcast at bit.ly/DraftsmenPod
CREDITS:
Hosts - Stan Prokopenko (http://www.stanprokopenko.com), Marshall Vandruff (marshallart.com/)
Production Assistance - Alex Otis (instagram.com/alexotisillustration/), Charlie Nicholson (instagram.com/shloogorgh/)
Editing - Alex Otis, Charlie Nicholson
Intro Animation - Cody Shank (codyshank.com/)
Intro Jingle - Tommy Rush (instagram.com/tommyrush/)
Music Used with Permission Intro - The Freak Fandango Orchestra
Stan talks with Marshall about social media and how to be successful with it. Publishing quality content is key, but that’s only one of many areas that an artist needs to focus on now if they want to be noticed on a platform. Learn how to build an audience, avoid getting dinged by social media algorithms, and why it’s important not to stress about analytics and nasty comments.
Thanks to Betterhelp for sponsoring today’s Draftsmen episode! Save 10% on your first month with Betterhelp - betterhelp.com/draftsmen
00:00 - Intro
01:17 - How Art and Fear relates
08:16 - Start with Quality, Have an Objective
11:10 - Confusing Your Audience
22:23 - Consistency and Frequency
34:55 - Algorithms
45:30 - Don’t Dwell on the Numbers
53:51 - Don’t Burn Yourself Out
59:46 - Private Accounts
01:04:32 - Collaboration
01:06:57 - Risks
01:09:38 - Dealing with Negative Comments
Show Links (some contain affiliate links):
Art & Fear by David Bayles & Ted Orland - amzn.to/3kYO6EC
Platform by Michael Hyatt - amzn.to/2Sd85mB
Jab, Jab, Jab, Right Hook by Gary Vaynerchuk - amzn.to/2GiasSv
ProkoTV Instagram: instagram.com/prokotv
Loish: instragram.com/loisvb
Knight Zhang: instagram.com/arucelli
Cooper 3D scan and print - proko.com/draftsmen-media/cooper-photoshoot-and-3d-print-s2e25.jpg
Karl Kopinski: instagram.com/karlkopinski
Seth Godin - sethgodin.com
“Draftsmen” is available in audio. Subscribe on these platforms to keep up to date:
Spotify: bit.ly/DraftsmenPodSp
Stitcher: bit.ly/2JLMShh
Apple: bit.ly/DraftsmenPodA
Google: bit.ly/DraftsmenPodG
#socialmedia #algorithms #buildinganaudience
FOLLOW PROKO:
Marshall's Art - marshallart.com
Email Newsletter- proko.com/subscribe
Instagram - instagram.com/stanprokopenko
Twitter - twitter.com/StanProkopenko
Facebook - facebook.com/prokotv
Tumblr - stanprokopenko.tumblr.com
Pinterest - pinterest.com/stanprokopenko
ABOUT DRAFTSMEN
Stan Prokopenko and Marshall Vandruff are art instructors. If you love the arts, particularly the craft of drawing and painting and image-making… and you want to level up your skills or even make a living with your skills, we are here to answer your questions. We’re here to offer you advice, refer you to our resources, share your love of the craft and maybe inspire you! Learn to Draw - proko.com Marshall Vandruff - http://www.marshallart.com. Subscribe to the podcast at bit.ly/DraftsmenPod
CREDITS:
Hosts - Stan Prokopenko (http://www.stanprokopenko.com), Marshall Vandruff (marshallart.com/)
Production Assistance - Alex Otis (instagram.com/alexotisillustration/), Charlie Nicholson (instagram.com/shloogorgh/)
Editing - Alex Otis, Charlie Nicholson
Intro Animation - Cody Shank (codyshank.com/)
Intro Jingle - Tommy Rush (instagram.com/tommyrush/)
Music Used with Permission Intro - The Freak Fandango Orchestra
