Uploaded June 2023 | Updated September 2026, 1 day ago
With the proposed merger of the United States' PGA Tour with Saudi Arabia's LIV Golf, and the world's wealthiest athletes according to Forbes funded via Middle East entities, questions about the role of "sportswashing" are on the rise. Sarath Ganji, founding director of the Autocracy and Global Sports Initiative, joins Doorstep co-hosts Tatiana Serafin and Nikolas Gvosdev, to explain what sportswashing entails and why autocratic regimes are betting on the practice to lift their global brands.
How does money flow to change sporting industries? What role do sports influencers play? How can ethical questions raised by sportswashing stay at the forefront?
For more, please go to: carnegiecouncil.org/media/series/the-doorstep/sportswashing-global-rise-sarath-ganji
With the proposed merger of the United States' PGA Tour with Saudi Arabia's LIV Golf, and the world's wealthiest athletes according to Forbes funded via Middle East entities, questions about the role of "sportswashing" are on the rise. Sarath Ganji, founding director of the Autocracy and Global Sports Initiative, joins Doorstep co-hosts Tatiana Serafin and Nikolas Gvosdev, to explain what sportswashing entails and why autocratic regimes are betting on the practice to lift their global brands.
How does money flow to change sporting industries? What role do sports influencers play? How can ethical questions raised by sportswashing stay at the forefront?
For more, please go to: carnegiecouncil.org/media/series/the-doorstep/sportswashing-global-rise-sarath-ganji
