Uploaded September 2025 | Updated September 2026, 2 weeks ago
Life-changing dementia research isn't just about medicine. There's a big role for arts and humanities, too.
Life with advanced dementia can often be confusing, frustrating and frightening. So a team led by Professor Cathy Treadaway set out to create a comforting therapeutic device designed for the needs of people living with the illness.
With support from the Arts and Humanities Research Council (AHRC), they created HUG: a weighted doll with a heartbeat and the ability to play sounds and music. Early trials with care home residents showed HUG's power to help them regain their confidence and wellbeing.
Today, HUG is a successful product available all over the world, bringing comfort to thousands of people.
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Life-changing dementia research isn't just about medicine. There's a big role for arts and humanities, too.
Life with advanced dementia can often be confusing, frustrating and frightening. So a team led by Professor Cathy Treadaway set out to create a comforting therapeutic device designed for the needs of people living with the illness.
With support from the Arts and Humanities Research Council (AHRC), they created HUG: a weighted doll with a heartbeat and the ability to play sounds and music. Early trials with care home residents showed HUG's power to help them regain their confidence and wellbeing.
Today, HUG is a successful product available all over the world, bringing comfort to thousands of people.
----------------------------------------------------------------------------------------
We are UK Research and Innovation, the UK's largest public funder of research and innovation. If you're a UK tax payer, your contributions help fund the work we showcase on our channel. And if you liked this video, follow us on these channels:
Medium: medium.com/@UKRI
Instagram: instagram.com/weareukri
Facebook: facebook.com/weareUKRI
YouTube: youtube.com/c/UKResearchandInnovation
Or sign up for our weekly newsletter public.govdelivery.com/accounts/UKRI/subscriber/new?topic_id=UKRI_newsletter








![Mid-range equipment for biosciences research: ALERT 2025 (Applicant Webinar)
We are UK Research and Innovation, the UKs largest public funder of research and innovation. If youre a UK tax payer, your contributions help fund the work we showcase on our channel. And if you liked this video, follow us on these channels:
Medium: https://medium.com/@UKRI
Instagram: https://www.instagram.com/weareukri/
Facebook: https://www.facebook.com/weareUKRI
YouTube: https://youtube.com/c/UKResearchandInnovation
Or sign up for our weekly newsletter https://public.govdelivery.com/accounts/UKRI/subscriber/new?topic_id=UKRI_newsletter
Webinar for potential applicants to the Biotechnology and Biological Sciences Research Council (BBSRC) Mid-range equipment for biosciences research: ALERT 2025 funding opportunity.
Apply for funding to purchase mid-range equipment for research across BBSRC’s scientific areas through ALERT 2025. Watch this video to learn more about this funding opportunity and how to apply.
For more information:
https://www.ukri.org/opportunity/mid-range-equipment-for-biosciences-research-alert-2025/
Timestamps
[start of the audio 1:08]
ALERT team introductions 1:08
General introduction, BBSRC Forward Look and Infrastructure Framework 3:00
Introduction to the funding opportunity, scope & remit 4:50
Application guidance 14:16
Overall timeline of the opportunity 20:33
Assessment process 21:03
Q&A 22:22 Mid-range equipment for biosciences research: ALERT 2025 (Applicant Webinar)](https://i.ytimg.com/vi/kiQ_AMRM-z0/mqdefault.jpg)

