Uploaded July 2015 | Updated September 2026, 2 hours ago
Furniture doesn’t come much more customizable than the Do Hit Chair from Droog Design. For the modest price of €6,553 ($8,500) you get a stainless steel cube and a sledgehammer to shape it into the chair of your dreams.
Created by Dutch designer Marijn van der Poll caused quite a lot of controversy when it was first revealed back in 2000. You’d expect a designer chair priced at several thousand dollars to be really special, and this one is, just not in the way that you would expect. Instead of shaping his masterpiece into something unique, van der Poll simply welded a stainless steel cube and left the design part to the buyer by throwing in a sledgehammer. So you basically pay €6,500 (€7,930 if you’re in the EU) for a steel cube and get to smash it for minutes or hours until you get the desired shape. If this sounds interesting, the Do Hit Chair is still available on the Droog website, but you could just run down to your local hardware store, get some steel sheets and a sledgehammer and just build your own for much less. And if you’re feeling uninspired, there’s even a YouTube video of Marijn van der Poll himself smashing away at a steel cube trying to make a chair. Or, if you’re too lazy to pound it with the sledgehammer yourself, you can have the designer pre-smash it for you, but the price for the chair goes up to $12,738. The default version sounds cheap now, doesn’t it?
Furniture doesn’t come much more customizable than the Do Hit Chair from Droog Design. For the modest price of €6,553 ($8,500) you get a stainless steel cube and a sledgehammer to shape it into the chair of your dreams.
Created by Dutch designer Marijn van der Poll caused quite a lot of controversy when it was first revealed back in 2000. You’d expect a designer chair priced at several thousand dollars to be really special, and this one is, just not in the way that you would expect. Instead of shaping his masterpiece into something unique, van der Poll simply welded a stainless steel cube and left the design part to the buyer by throwing in a sledgehammer. So you basically pay €6,500 (€7,930 if you’re in the EU) for a steel cube and get to smash it for minutes or hours until you get the desired shape. If this sounds interesting, the Do Hit Chair is still available on the Droog website, but you could just run down to your local hardware store, get some steel sheets and a sledgehammer and just build your own for much less. And if you’re feeling uninspired, there’s even a YouTube video of Marijn van der Poll himself smashing away at a steel cube trying to make a chair. Or, if you’re too lazy to pound it with the sledgehammer yourself, you can have the designer pre-smash it for you, but the price for the chair goes up to $12,738. The default version sounds cheap now, doesn’t it?
