Uploaded January 2008 | Updated September 2026, 3 weeks ago
This astonishing documentary investigates how an advertising slogan invented by Madison Avenue executives in 1948 has come to define our most intimate and romantic rituals and ideals. The Diamond Empire, which sent shockwaves through the transnational diamond industry when it first appeared, systematically takes apart the myth that "diamonds are forever." It exposes how one white South African family, through a process of monopoly and fantasy, managed to exert control over the global flow of diamonds and change the very way we think about courtship, marriage, and love — an achievement all the more stunning given that diamonds are in fact neither scarce nor imperishable. Zeroing in on how "the diamond empire" managed to convert something valueless into one of the most coveted commodities in history, the film provides a riveting look at how marketing and consumer culture shape not only global trade and economics, but also our very identities. MEF is delighted to be able to make this powerful educational resource available to teachers once again.
A film by producer and senior journalist Janine Roberts, author of Glitter & Greed: The Secret World of the Diamond Cartel.
(1994) 102 minutes
This astonishing documentary investigates how an advertising slogan invented by Madison Avenue executives in 1948 has come to define our most intimate and romantic rituals and ideals. The Diamond Empire, which sent shockwaves through the transnational diamond industry when it first appeared, systematically takes apart the myth that "diamonds are forever." It exposes how one white South African family, through a process of monopoly and fantasy, managed to exert control over the global flow of diamonds and change the very way we think about courtship, marriage, and love — an achievement all the more stunning given that diamonds are in fact neither scarce nor imperishable. Zeroing in on how "the diamond empire" managed to convert something valueless into one of the most coveted commodities in history, the film provides a riveting look at how marketing and consumer culture shape not only global trade and economics, but also our very identities. MEF is delighted to be able to make this powerful educational resource available to teachers once again.
A film by producer and senior journalist Janine Roberts, author of Glitter & Greed: The Secret World of the Diamond Cartel.
(1994) 102 minutes
![Mic Check [Trailer]](https://i.ytimg.com/vi/cqQXzN989X8/mqdefault.jpg "Mic Check [Trailer]
Now Available on DVD
http://www.mediaed.org
Mic Check
Documentary Shorts from the Occupy Movement
Short documentary films about the most important social movement of the 21st century
When thousands of people concerned about growing economic inequality gathered in Zuccotti Park in New York City on September 17, 2011, there was little indication that they would fundamentally transform American political debate and ignite a full-scale national and global protest movement. But within a year, the Occupy Wall Street protestors had done just that.
This powerful collection of short films, made by Occupy protestors on the ground, tells the story of the movement in real time. While the films range in length from just one to ten minutes, their combined force is spellbinding. Together they show how a fledgling movement came out of nowhere to challenge Wall Streets rapacious and predatory practices, force economic inequality and corporate greed onto the mainstream political agenda, and capture the imagination of the world. The result is a fascinating and multifaceted portrait of one of the defining political struggles of our time.
Mic Check is especially suitable for courses in political science, government, economics, history, human rights, sociology, social justice and activism, and for campus event programming dedicated to social issues. The films were curated by Nick Shimkin, a film programmer and writer based in Brooklyn, NY.
Now Available on DVD")
