Uploaded September 2026 | Updated September 2026, 3 hours ago

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In this video essay I'm discussing nostalgia, nostalgiamaxxing, and how in graphic design and marketing nostalgia wins. I love talking about design and typography trends that have come and gone throughout the years, and how they make us feel. I chat about type from the 80s, Apple and New Balance advertisements, millennial brands like Glossier and Chobani, and rebrands that have failed, or at least started a conversation, like Instagram's new logo design. Nostalgia is making a comeback in our reaction to AI design work, and we want to go analog and do things by hand. I'm so inspired by some brands doing cool things like Vacation Inc! I also touch on celebrity campaigns and how Louis Vuitton and Murakami made something magical. I truly love these art and design history conversations and how they can inspire us and our work! xx
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check out my video about going analog in graphic design youtu.be/sTxF6byTvTE?si=kjXZafyE4Gxs-Nvt

MY LINKS

check out my Substack, The Letterform, where I write about typography, art and visual culture paolakassa.substack.com

W E B S I T E paolakassa.com

P I N T E R E S T pinterest.com/paolakassa

I N S T A G R A M instagram.com/PaolaKassa
@paolakassa

T I K T O K tiktok.com/@paolakassa
@paolakassa

magazine archives and dazed campaigns
The internet archive archive.org
dazeddigital.com/best-of-archive
https://www.are.na/
dazeddigital.com/music/gallery/32517/1/dazeds-hip-hop-50th-archive

#nostalgic #graphicdesign #paolakassa

xx,
Paola Kassa

*this video is NOT sponsored