Uploaded December 2025 | Updated September 2026, 1 week ago
Ynon Kreiz, Chairman and CEO of Mattel - the company behind the Barbie doll and Hot Wheels, joins David Rubenstein to discuss his transformation of the brand from a toy manufacturer into an IP-driven entertainment powerhouse. Kreiz also talks about shifting production away from China, navigating retail partnerships, and launching a new collaboration with OpenAI. Kreiz is on this week’s episode of The David Rubenstein Show: Peer to Peer Conversations. The interview was recorded on October 29 in New York.
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Ynon Kreiz, Chairman and CEO of Mattel - the company behind the Barbie doll and Hot Wheels, joins David Rubenstein to discuss his transformation of the brand from a toy manufacturer into an IP-driven entertainment powerhouse. Kreiz also talks about shifting production away from China, navigating retail partnerships, and launching a new collaboration with OpenAI. Kreiz is on this week’s episode of The David Rubenstein Show: Peer to Peer Conversations. The interview was recorded on October 29 in New York.
--------
Like this video? Subscribe to The David Rubenstein Show on YouTube:
youtube.com/channel/UCqsN9MYiu1mKSAsYoF6ppTg
Watch the latest episodes of "The David Rubenstein Show: Peer-to-Peer Conversations" here:
bloomberg.com/peer-to-peer
Learn more about David:
davidrubenstein.com
Connect with us on...
Twitter: twitter.com/business
Facebook: facebook.com/bloombergbusiness
Instagram: instagram.com/bloombergbusiness










