Uploaded October 2023 | Updated September 2026, 2 days ago
Designing for circularity goes beyond the design of the garment itself. Through packaging and messaging, there is an opportunity to communicate and share your brand story to build your customers’ emotional attachment with your product and thereby encourage longevity of use. In partnership with leading sustainable packaging expert Delta Global, we challenged our Redress Design Award Finalists, joining forces with marketing and product design students, to inspire customers through fashion’s packaging.
Read the case study on the Redress Academy: redressdesignaward.com/academy/resources/video/delta-global-customer-exp
Designing for circularity goes beyond the design of the garment itself. Through packaging and messaging, there is an opportunity to communicate and share your brand story to build your customers’ emotional attachment with your product and thereby encourage longevity of use. In partnership with leading sustainable packaging expert Delta Global, we challenged our Redress Design Award Finalists, joining forces with marketing and product design students, to inspire customers through fashion’s packaging.
Read the case study on the Redress Academy: redressdesignaward.com/academy/resources/video/delta-global-customer-exp
![[ECF x Redress Storytime] Yoyo and the World’s Coolest T-shirt | English Narration](https://i.ytimg.com/vi/k_RnxtSvo7s/mqdefault.jpg "[ECF x Redress Storytime] Yoyo and the World’s Coolest T-shirt | English Narration
Yoyo is just an average school girl…until she wears her super-powered T-shirt! Then she becomes the smartest, fastest, coolest kid in school! But even the best clothes get too small in the end when you are a growing kid, and eventually Mum decides the T-shirt has to go…in the bin! But is that the only solution?
Join Yoyo, her planet-loving little brother Kevin and her friends in this exciting, fun quest to save the magic T-shirt…and learn more about what you can do with your old clothes to help save the planet!
About this book:
📚 Yoyo and the World’s Coolest T-shirt
👩🏻🏫 Produced by Redress
✏️ Written by Sarah Brennan
🎨 Illustrated by Kathryn Mann
To check out how educators and schools can order a copy of the book ➡️ www.redress.com.hk/getredressed/schools
To learn more about sustainable fashion ➡️ www.redress.com.hk/ecf
To get our updates ➡️ www.instagram.com/getredressed")
