Autocar India | The curious case of the Maruti Suzuki Jimny | Deep Drive Podcast Ep.8 | Autocar India @autocarindia1 | Uploaded 4 months ago | Updated 7 hours ago
The Maruti Suzuki Jimny was amongst the most talked about launches of 2023 but within a year of launch sales have dropped to low triple digit figures. Hormazd Sorabjee - Editor, Autocar India - and Sergius Barretto - Managing Editor, Autocar India - discuss what went wrong in the latest Autocar Deep Drive Podcast powered by Kotak Mahindra Prime.
Editor: Deven Bhalla
You can learn more about Kotak Mahindra Prime on -
Facebook: https://www.facebook.com/KotakPrimeLTD/
Instagram: https://www.instagram.com/kotak.prime?igsh=MTBnbmNyOXRtNzQzeA%3D%3D&utm_source=qr
Website: https://primeloans.kotak.com/emp-leads.htm?utm_campaign=YTACDD3&utm_source=KMPL%20MARKETING%20LEADS
DISCLAIMER: Loan offer is from Kotak Mahindra Prime Limited, a subsidiary of Kotak Mahindra Bank limited. Loan sanction and disbursement will be subject to complete documentation and credit approval at sole discretion of KMPL and subject to guidelines issued by RBI from time to time. KMPL may engage the services of marketing agents for the purpose of sourcing loan assets. Available at select locations. EMI Cover is being offered by Kotak Mahindra General Insurance co. ltd.
By sending an SMS, you are hereby giving your consent to receive call/communication from Kotak Mahindra Prime Ltd for marketing purposes through Telephone/Mobile/SMS/Email for the above mentioned product/offer and that such content shall prevail over any current or subsequent registration of your number in the National Do Not Call Registry. T&C apply.
Prefer to hear the Autocar India Deep Drive Podcast? Listen on:
Spotify: https://spoti.fi/44re4Z5
Apple Podcast: https://apple.co/4dm563o
Amazon Music: https://amzn.to/4blq94k
Chapters -
0:00 - Introduction
0:36 - Jimny sales decline
1:59 - What went wrong?
3:25 - No diesel option
4:58 - Making a fun product practical
8:05 - Overemphasis on off-road ability
10:08 - Jimny 4x2
11:20 - Discounts
11:50 - Poor conversions
12:25 - City and highway use
14:00 - What can be done?
15:05 - Social media and customer clinics
16:35 - Electric Jimny
17:29 - Global appeal
17:48 - Toyota-badged Jimny
19:03 - New engines
19:21 - Looking ahead
Deep Drive Podcast | Autocar India
Listen Now:
Spotify: https://spoti.fi/44re4Z5
Apple Podcast: https://apple.co/4dm563o
Amazon Music: https://amzn.to/4blq94k
SUBSCRIBE to Autocar India for the hottest automotive news and the most comprehensive reviews http://bit.ly/AutocarInd
Autocar India is your one-stop source for test drive reviews & comparison tests of every new car and motorcycle launched in India. We also offer a great mix of other automotive content, including weekly news, motor show reports, travelogues and other special features.
Website: http://www.autocarindia.com
Facebook: http://www.facebook.com/autocarindiamag
Instagram: https://www.instagram.com/autocar_india/
Twitter: http://www.twitter.com/autocarindiamag
New car reviews http://bit.ly/ACI-NewCarReviews
Comparison tests http://bit.ly/ACI-Comparison
New bike reviews http://bit.ly/ACI-BikeReviews
Features http://bit.ly/ACI-Features
#autocarindia #deepdrive #podcast #marutisuzukijimny
The Maruti Suzuki Jimny was amongst the most talked about launches of 2023 but within a year of launch sales have dropped to low triple digit figures. Hormazd Sorabjee - Editor, Autocar India - and Sergius Barretto - Managing Editor, Autocar India - discuss what went wrong in the latest Autocar Deep Drive Podcast powered by Kotak Mahindra Prime.
Editor: Deven Bhalla
You can learn more about Kotak Mahindra Prime on -
Facebook: https://www.facebook.com/KotakPrimeLTD/
Instagram: https://www.instagram.com/kotak.prime?igsh=MTBnbmNyOXRtNzQzeA%3D%3D&utm_source=qr
Website: https://primeloans.kotak.com/emp-leads.htm?utm_campaign=YTACDD3&utm_source=KMPL%20MARKETING%20LEADS
DISCLAIMER: Loan offer is from Kotak Mahindra Prime Limited, a subsidiary of Kotak Mahindra Bank limited. Loan sanction and disbursement will be subject to complete documentation and credit approval at sole discretion of KMPL and subject to guidelines issued by RBI from time to time. KMPL may engage the services of marketing agents for the purpose of sourcing loan assets. Available at select locations. EMI Cover is being offered by Kotak Mahindra General Insurance co. ltd.
By sending an SMS, you are hereby giving your consent to receive call/communication from Kotak Mahindra Prime Ltd for marketing purposes through Telephone/Mobile/SMS/Email for the above mentioned product/offer and that such content shall prevail over any current or subsequent registration of your number in the National Do Not Call Registry. T&C apply.
Prefer to hear the Autocar India Deep Drive Podcast? Listen on:
Spotify: https://spoti.fi/44re4Z5
Apple Podcast: https://apple.co/4dm563o
Amazon Music: https://amzn.to/4blq94k
Chapters -
0:00 - Introduction
0:36 - Jimny sales decline
1:59 - What went wrong?
3:25 - No diesel option
4:58 - Making a fun product practical
8:05 - Overemphasis on off-road ability
10:08 - Jimny 4x2
11:20 - Discounts
11:50 - Poor conversions
12:25 - City and highway use
14:00 - What can be done?
15:05 - Social media and customer clinics
16:35 - Electric Jimny
17:29 - Global appeal
17:48 - Toyota-badged Jimny
19:03 - New engines
19:21 - Looking ahead
Deep Drive Podcast | Autocar India
Listen Now:
Spotify: https://spoti.fi/44re4Z5
Apple Podcast: https://apple.co/4dm563o
Amazon Music: https://amzn.to/4blq94k
SUBSCRIBE to Autocar India for the hottest automotive news and the most comprehensive reviews http://bit.ly/AutocarInd
Autocar India is your one-stop source for test drive reviews & comparison tests of every new car and motorcycle launched in India. We also offer a great mix of other automotive content, including weekly news, motor show reports, travelogues and other special features.
Website: http://www.autocarindia.com
Facebook: http://www.facebook.com/autocarindiamag
Instagram: https://www.instagram.com/autocar_india/
Twitter: http://www.twitter.com/autocarindiamag
New car reviews http://bit.ly/ACI-NewCarReviews
Comparison tests http://bit.ly/ACI-Comparison
New bike reviews http://bit.ly/ACI-BikeReviews
Features http://bit.ly/ACI-Features
#autocarindia #deepdrive #podcast #marutisuzukijimny
