Uploaded June 2022 | Updated September 2026, 7 hours ago
Learn about the role of technology in agriculture as well as what John Deer is doing to improve the life of the farmers with their tractors. This episode also highlights the fact that farmers love and care about the soil more than anybody else.
"Nobody cares more about that soil health. Do we understand that? All the way? No, we don't. But that's where it's all about, like collecting this data. And like taking all that information. If you were to give that information to a farmer that cares about the soil, he's obviously going to want to improve that. Because that's gonna make him more money, that's gonna make him a better steward."
Learn about the role of technology in agriculture as well as what John Deer is doing to improve the life of the farmers with their tractors. This episode also highlights the fact that farmers love and care about the soil more than anybody else.
"Nobody cares more about that soil health. Do we understand that? All the way? No, we don't. But that's where it's all about, like collecting this data. And like taking all that information. If you were to give that information to a farmer that cares about the soil, he's obviously going to want to improve that. Because that's gonna make him more money, that's gonna make him a better steward."
