Uploaded April 2026 | Updated September 2026, 2 hours ago
In this episode of Rural Unrecognized, host Jessica Janzen sits down with Trish Muirhead, founder of The Country Cupboard Farm Store, to explore how a love for wildflowers, backyard chickens, and rural living turned into one of Flagstaff County’s most unique shopping destinations.
Located just outside Sedgwick, Alberta, The Country Cupboard is more than a farm store. It is an experience.
From meeting farm animals and feeding sheep peanuts to browsing carefully curated local products, Trish has created a destination where customers are encouraged to slow down, connect, and rediscover where their food comes from.
Trish shares her inspiring journey of growing from just six chickens to more than 80, building her business organically, and embracing a slower, more intentional lifestyle in a world obsessed with hustle.
If you have ever dreamed of starting a rural business, escaping burnout, or creating a life with more purpose, this episode is for you.
In This Episode:
• How The Country Cupboard began from humble roots
• Growing from 6 chickens to 80+ animals
• Why shopping should be an experience, not a chore
• Escaping hustle culture and redefining success
• Supporting local producers and telling their stories
• Building a business with intention and authenticity
Visit The Country Cupboard
Located just off Highway 13 near Sedgewick in Flagstaff County
Connect with The Country Cupboard
Instagram: @countrycupboardfarmstore
Facebook: The Country Cupboard Farm Store
Website: The Country Cupboard Farm Store
Learn More
Flagstaff County: flagstaff.ab.ca
Jessica Janzen: jessicajanzen.ca
Credits
Host: Jessica Janzen
Produced & Edited by: jcefilms.com
#RuralUnrecognized #EntrepreneurPodcast #SmallBusinessStory #FarmStore #RuralBusiness #WomenInBusiness #AlbertaBusiness #FlagstaffCounty
In this episode of Rural Unrecognized, host Jessica Janzen sits down with Trish Muirhead, founder of The Country Cupboard Farm Store, to explore how a love for wildflowers, backyard chickens, and rural living turned into one of Flagstaff County’s most unique shopping destinations.
Located just outside Sedgwick, Alberta, The Country Cupboard is more than a farm store. It is an experience.
From meeting farm animals and feeding sheep peanuts to browsing carefully curated local products, Trish has created a destination where customers are encouraged to slow down, connect, and rediscover where their food comes from.
Trish shares her inspiring journey of growing from just six chickens to more than 80, building her business organically, and embracing a slower, more intentional lifestyle in a world obsessed with hustle.
If you have ever dreamed of starting a rural business, escaping burnout, or creating a life with more purpose, this episode is for you.
In This Episode:
• How The Country Cupboard began from humble roots
• Growing from 6 chickens to 80+ animals
• Why shopping should be an experience, not a chore
• Escaping hustle culture and redefining success
• Supporting local producers and telling their stories
• Building a business with intention and authenticity
Visit The Country Cupboard
Located just off Highway 13 near Sedgewick in Flagstaff County
Connect with The Country Cupboard
Instagram: @countrycupboardfarmstore
Facebook: The Country Cupboard Farm Store
Website: The Country Cupboard Farm Store
Learn More
Flagstaff County: flagstaff.ab.ca
Jessica Janzen: jessicajanzen.ca
Credits
Host: Jessica Janzen
Produced & Edited by: jcefilms.com
#RuralUnrecognized #EntrepreneurPodcast #SmallBusinessStory #FarmStore #RuralBusiness #WomenInBusiness #AlbertaBusiness #FlagstaffCounty
