Uploaded May 2018 | Updated September 2026, 1 day ago
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Consistency: You may have noticed that backing out of promises or deals always brings about a sense of unpleasantness and dread. This is because people are habitual beings and like to be consistent. Simply put, consistency refers to the fact that people like to act in line with the things they have already said or done. If they do not, that creates a sensation in the mind psychologists refer to as Cognitive Dissonance. This is an unpleasant state of being, and people try hard to avoid entering, by adjusting their behaviours and matching them to attitudes and actions as they go along.
Hope you will enjoy the video! Here's a link to the full course on Udemy:
udemy.com/course/mba-in-a-box-business-lessons-from-a-ceo/?referralCode=F6026A89249995D14BCD
Additional pressure to be consistent comes also from the fact that society largely views inconsistency as an undesirable trait, and often associates it with indecisiveness and even intellectual weakness.
There is tons of research in social psychology that clearly identifies the success of this strategy. For example, having a group of students write speeches describing the dangers of AIDS and the importance of condom use, and then recite them in front of their peers, increased the likelihood of these students to use condoms in the future. So, the students had already made a commitment, both personally when writing the speeches, and publicly, when presenting them, and they needed to adjust their behavior accordingly. This worked even better if they were also asked to list any occasions when they had failed to use protection โ that elevated their need to rectify the inconsistent behavior.
So, the takeaway from this really is that the individual who is looking to use the commitment principle to get their ideas across, is looking for a small initial commitment. In an ideal world, this commitment will be made voluntarily; the person who is agreeing to it would be actively engaged in the process, and the deal would be sealed in writing. But even in suboptimal situations, where not all of the above are present, the principle still holds strong and is very effective!
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๐ Sign up for Our Complete Finance Training with 57% OFF: bit.ly/3SPJ29y
Consistency: You may have noticed that backing out of promises or deals always brings about a sense of unpleasantness and dread. This is because people are habitual beings and like to be consistent. Simply put, consistency refers to the fact that people like to act in line with the things they have already said or done. If they do not, that creates a sensation in the mind psychologists refer to as Cognitive Dissonance. This is an unpleasant state of being, and people try hard to avoid entering, by adjusting their behaviours and matching them to attitudes and actions as they go along.
Hope you will enjoy the video! Here's a link to the full course on Udemy:
udemy.com/course/mba-in-a-box-business-lessons-from-a-ceo/?referralCode=F6026A89249995D14BCD
Additional pressure to be consistent comes also from the fact that society largely views inconsistency as an undesirable trait, and often associates it with indecisiveness and even intellectual weakness.
There is tons of research in social psychology that clearly identifies the success of this strategy. For example, having a group of students write speeches describing the dangers of AIDS and the importance of condom use, and then recite them in front of their peers, increased the likelihood of these students to use condoms in the future. So, the students had already made a commitment, both personally when writing the speeches, and publicly, when presenting them, and they needed to adjust their behavior accordingly. This worked even better if they were also asked to list any occasions when they had failed to use protection โ that elevated their need to rectify the inconsistent behavior.
So, the takeaway from this really is that the individual who is looking to use the commitment principle to get their ideas across, is looking for a small initial commitment. In an ideal world, this commitment will be made voluntarily; the person who is agreeing to it would be actively engaged in the process, and the deal would be sealed in writing. But even in suboptimal situations, where not all of the above are present, the principle still holds strong and is very effective!
On Facebook: facebook.com/365careers
On the web: 365careers.com
On Twitter: twitter.com/365careers
Subscribe to our channel: youtube.com/365careers
