Uploaded September 2021 | Updated September 2026, 3 weeks ago

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How do sports rights holders strike the right balance between revenue and reach?

When a sport moves from a free to a premium TV channel, its reach drops by an average of 68% amongst sport fans

With only a third of sports fans having access to premium sport TV channels and, with an increasing number unwilling to pay, getting the revenue mix right to ensure reach, engagement and sponsor value is critical

So how much is a minute of exposure worth on different platforms 🤑?

Get your copy of a new report from the EBU and Ampere Analysis that looks at the dynamics of sport funding: bit.ly/sports-european-tv-pr

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