Uploaded July 2025 | Updated September 2026, 2 weeks ago

---

The Clipse are back. For the first time in 16 years, Pusha T and Malice join forces to release their new album 'Let God Sort Em Out'. But we're not going to talk about the music in this video. The rappers have been on an epic album rollout, hitting magazines, podcasts, radio, and more.

Music journalist Sowmya Krishnamurthy explains why this album rollout is setting a new standard in hip-hop and why more artists need to take their music seriously.

***
Buy Fashion Killa: amazon.com/Fashion-Killa-Hip-Hop-Revolutionized-High/dp/1982176326

Subscribe to my newsletter: sowmyak.substack.com

Website: sowmya-krishnamurthy.com

#hiphop #music #rap