Uploaded July 2025 | Updated September 2026, 2 weeks ago
Can a successful strategy actually be a dangerous trend to follow? The Clipse's new album rollout is being hailed by fans and critics as one of the most brilliant and effective in recent memoryโa masterclass in building hype. But while it was undeniably perfect for them, I argue that this is not a blueprint that other artists can or should copy. The success of this rollout is a unique exception, not the new rule.
In this episode of UNPACKED with Lonegevity, I break down why the Clipse's album rollout strategy is a lightning-in-a-bottle moment. I'll analyze the specific factorsโtheir legendary status, the years of anticipation, and the current media landscapeโthat made it work for them, and explain why this would be a disastrous approach for almost anyone else.
This analysis is from my segment on the New Old Heads podcast, episode 445.
#Clipse #AlbumRollout #MusicIndustry #MusicMarketing #PushaT #NoMalice #HipHop #NewOldHeads #UNPACKED
UNPACKED with Longevity
For more: lonegevity.com
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๐๐ฅ๐๐ก๐๐๐ก๐ ๐๐ข๐ช๐ก ๐ง๐๐ ๐๐๐ก๐ (๐ฒ๐๐. ๐ฎ๐ฌ๐ฌ๐ต)
๐ bringingdowntheband.com
๐ฃ๏ธ https://bringingdowntheband.com/commu...
๐ https://bringingdowntheband.com/submi...
BDTB is a Hip Hop music and culture amplifier. Starting out as a Hip Hop blog sharing dope Hip Hop-related music from 2009-2016, with over 12,000 posts amplifying Hip Hop music and artists, the blog then switched platforms to focus on music playlisting and music and news uploads on YouTube (our Turn Off Your Radio playlist started in 2013 and is still active). We then launched a weekly Hip Hop culture podcast called the New Old Heads in 2016 with a focus on Hip Hop deep dives and news. BDTB has actively supported and collaborated with many creators in the Hip Hop space, been very active in boosting the Indianapolis Hip Hop and beat scene, conducted multiple interviews with Hip Hop voices and artists, and continued to curate impactful and important Hip Hop media.
๐๐๐๐: Any music shared on this channel is for promotional purposes and is monetized by the copyright holder.
Can a successful strategy actually be a dangerous trend to follow? The Clipse's new album rollout is being hailed by fans and critics as one of the most brilliant and effective in recent memoryโa masterclass in building hype. But while it was undeniably perfect for them, I argue that this is not a blueprint that other artists can or should copy. The success of this rollout is a unique exception, not the new rule.
In this episode of UNPACKED with Lonegevity, I break down why the Clipse's album rollout strategy is a lightning-in-a-bottle moment. I'll analyze the specific factorsโtheir legendary status, the years of anticipation, and the current media landscapeโthat made it work for them, and explain why this would be a disastrous approach for almost anyone else.
This analysis is from my segment on the New Old Heads podcast, episode 445.
#Clipse #AlbumRollout #MusicIndustry #MusicMarketing #PushaT #NoMalice #HipHop #NewOldHeads #UNPACKED
UNPACKED with Longevity
For more: lonegevity.com
----------
๐๐ฅ๐๐ก๐๐๐ก๐ ๐๐ข๐ช๐ก ๐ง๐๐ ๐๐๐ก๐ (๐ฒ๐๐. ๐ฎ๐ฌ๐ฌ๐ต)
๐ bringingdowntheband.com
๐ฃ๏ธ https://bringingdowntheband.com/commu...
๐ https://bringingdowntheband.com/submi...
BDTB is a Hip Hop music and culture amplifier. Starting out as a Hip Hop blog sharing dope Hip Hop-related music from 2009-2016, with over 12,000 posts amplifying Hip Hop music and artists, the blog then switched platforms to focus on music playlisting and music and news uploads on YouTube (our Turn Off Your Radio playlist started in 2013 and is still active). We then launched a weekly Hip Hop culture podcast called the New Old Heads in 2016 with a focus on Hip Hop deep dives and news. BDTB has actively supported and collaborated with many creators in the Hip Hop space, been very active in boosting the Indianapolis Hip Hop and beat scene, conducted multiple interviews with Hip Hop voices and artists, and continued to curate impactful and important Hip Hop media.
๐๐๐๐: Any music shared on this channel is for promotional purposes and is monetized by the copyright holder.
