The Verge | The chaotic secret behind Unnecessary Inventions | Full Frame: Creators @TheVerge | Uploaded May 2024 | Updated October 2024, 8 hours ago.
Matty Benedetto is the creator behind @UnnecessaryInventions who has amassed millions of followers across just about every social media network. These inventions are what Matty describes as unique solves to first world problems, and they range from a pair of glasses with built-in sponges that soak up tears to a funnel that catches falling ingredients from a burrito and neatly sorts it into a taco below. It’s these unique solves that have kept folks returning again and again to Matty’s video content for that last five years. In this first episode of my new video series, Full Frame: Creators, that profiles internet creators I spend a whole day with Matty to figure out how he makes his inventions and how he makes a living from posting about them. #Creator #Inventions
0:00 Who is Matty Benedetto?
1:00 The Unnecessary Inventions Studio
1:30 How Matty got started
2:20 How Matty makes revenue
3:50 BTS of the creative process
5:40 BTS of the publishing process
6:53 The most interesting part of the process!
7:51 What’s next for Unnecessary Inventions
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Follow on TikTok: bit.ly/42VeCVU
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Decoder with Nilay Patel: apple.co/3v29nDc
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Read More: theverge.com
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Subscribe to The Vergecast on YouTube, new episodes on Tuesday and Friday: bit.ly/3I6nJtz
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Matty Benedetto is the creator behind @UnnecessaryInventions who has amassed millions of followers across just about every social media network. These inventions are what Matty describes as unique solves to first world problems, and they range from a pair of glasses with built-in sponges that soak up tears to a funnel that catches falling ingredients from a burrito and neatly sorts it into a taco below. It’s these unique solves that have kept folks returning again and again to Matty’s video content for that last five years. In this first episode of my new video series, Full Frame: Creators, that profiles internet creators I spend a whole day with Matty to figure out how he makes his inventions and how he makes a living from posting about them. #Creator #Inventions
0:00 Who is Matty Benedetto?
1:00 The Unnecessary Inventions Studio
1:30 How Matty got started
2:20 How Matty makes revenue
3:50 BTS of the creative process
5:40 BTS of the publishing process
6:53 The most interesting part of the process!
7:51 What’s next for Unnecessary Inventions
Subscribe: goo.gl/G5RXGs
Like The Verge on Facebook: goo.gl/2P1aGc
Follow on Twitter: goo.gl/XTWX61
Follow on Instagram: goo.gl/7ZeLvX
Follow on TikTok: bit.ly/42VeCVU
The Vergecast Podcast: pod.link/430333725
Decoder with Nilay Patel: apple.co/3v29nDc
More about our podcasts: theverge.com/podcasts
Read More: theverge.com
Community guidelines: bit.ly/2D0hlAv
Wallpapers from The Verge: bit.ly/2xQXYJr
Subscribe to The Vergecast on YouTube, new episodes on Tuesday and Friday: bit.ly/3I6nJtz
If you buy something from a Verge link, Vox Media may receive a commission without exerting any influence on editorial content.
