The CEO Turning Edible Arrangements Into a Billion-Dollar Empire @DavidMeltzer
The CEO Turning Edible Arrangements Into a Billion-Dollar Empire  @DavidMeltzer
Uploaded June 2026 | Updated September 2026, 3 weeks ago
In today’s episode, David sits down with Somia Farid Silber, CEO of Edible Brands, to talk about scaling a family legacy into a modern, multi-brand powerhouse. From growing Edible Arrangements to launching edibles.com and expanding into fast casual with Roti Modern Mediterranean, Somia shares how she blends operational roots with strategic innovation.

They discuss leading franchise communities, earning credibility inside a family business, and using AI to drive efficiency and long-term growth. She also opens up about navigating expectations, public speaking as an introvert, and inspiring the next generation of female entrepreneurs in an industry where less than 2% of women receive funding.

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David Meltzer is the Co-founder of Sports 1 Marketing and formerly served as CEO of the renowned Leigh Steinberg Sports & Entertainment agency, which was the inspiration for the movie Jerry Maguire.

His life’s mission is to empower OVER 1 BILLION people to be happy! This simple yet powerful mission has led him on an incredible journey to provide one thing…VALUE. In all his content and communication that’s exactly what you’ll receive.

He is a three-time international best-selling author, a Top 100 Business Coach, the executive producer of the Apple TV series 2 Minute Drill and Office Hours, and the host of the top entrepreneur podcast, The Playbook. His newest book, Game-Time Decision Making, was a #1 new release, David has been recognized by Variety Magazine as their Sports Humanitarian of the Year and awarded the Ellis Island Medal of Honor.
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David Meltzer |

The CEO Turning Edible Arrangements Into a Billion-Dollar Empire

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