Uploaded May 2026 | Updated September 2026, 2 weeks ago

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Thapanee Techajareonvikul is President and CEO of retail and consumer goods conglomerate Berli Jucker, and a second-generation member of one of Thailand’s most powerful business dynasties.

The family’s empire, known as the TCC Group, was built by Thapanee’s parents Charoen and Wanna Sirivadhanabhakdi, whose strategic moves created a multi-billion-dollar ecosystem that controls Berli Jucker and other businesses spanning food and beverage, property and finance.

In a special edition of “CNBC Meets with Tania Bryer,” Techajareonvikul reveals the important rule and values behind the family business.

Watch the full video by clicking the link below.

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