Uploaded August 2026 | Updated September 2026, 3 weeks ago
I'm breaking down the four things that actually turn Instagram content into client inquiries, using real examples from my social media managers who are scaling their business.
This is the exact content strategy I teach my social media manager students who are booking clients with 300 to 8,000 followers, and it starts with a proper content funnel.
What's covered:
✨ The content funnel explained
✨ Why your best-selling content will rarely be your most-liked content
✨ Leveraging social proof
✨ Why faceless content is holding you back
✨ Content psychology: write for YOUR audience
✨ Real examples from accounts with 300 to 9,000 followers,
You do not need to go viral to book clients. You need the right mix of content, social proof in almost all of it, and your face on camera.
xx
Ellen
💕 Thank You to Rella for sponsoring this video
Use code ELLEN for 10% off your subscription:
👉 getrella.com/?via=ellen
👑 THE STUDENTS FEATURED IN THIS VIDEO
Mallory:
instagram.com/malloryjardine
The Social Hauz:
instagram.com/thesocialhauz
Areeya:
instagram.com/areeyacheong
Social Vitality:
instagram.com/social.vitality
Abigail:
instagram.com/feijoasocial
_______________________________________________________________
🎟 FREE SOCIAL MEDIA MANAGER SUMMIT
Three days, live on Zoom, completely free. Save your seat:
ellenmackenzie.com/the-SMM-summit-2026
📕 THE INSTAGRAM STRATEGY PLAYBOOK (50% OFF)
Ten years of content marketing experience in one book, plus an AI knowledge file you can upload into Claude or ChatGPT to train your own assistant:
ellenmackenzie.com/offers/d7pPgBE2/checkout?coupon_code=50OFF
🔗 //LINKS (ad affiliates) //
Camera:
geni.us/iPjpAt
Lens:
geni.us/kNkJOx
Full list of tools & software I use:
ellenmackenzie.com/tools
💻 // WORK WITH ELLEN //
Join the Dishing up Digital School:
ellenmackenzie.com/Dishing-up-Digital-School
Join the high level mastermind:
ellenmackenzie.com/the-lfg-mastermind
SMM template bundle:
ellenmackenzie.com/offers/DwKaVUZd
Buy Ellen's book:
https://www.amazon.com.au/dp/0473664798
📲 // SOCIAL MEDIA //
Instagram:
instagram.com/ellenmackenziee
TikTok:
tiktok.com/@ellenmackenzieee
🌐 Ellen's business:
ellenmackenzie.com
📧 Sponsorship enquiries:
team@dishingupdigital.com
I'm breaking down the four things that actually turn Instagram content into client inquiries, using real examples from my social media managers who are scaling their business.
This is the exact content strategy I teach my social media manager students who are booking clients with 300 to 8,000 followers, and it starts with a proper content funnel.
What's covered:
✨ The content funnel explained
✨ Why your best-selling content will rarely be your most-liked content
✨ Leveraging social proof
✨ Why faceless content is holding you back
✨ Content psychology: write for YOUR audience
✨ Real examples from accounts with 300 to 9,000 followers,
You do not need to go viral to book clients. You need the right mix of content, social proof in almost all of it, and your face on camera.
xx
Ellen
💕 Thank You to Rella for sponsoring this video
Use code ELLEN for 10% off your subscription:
👉 getrella.com/?via=ellen
👑 THE STUDENTS FEATURED IN THIS VIDEO
Mallory:
instagram.com/malloryjardine
The Social Hauz:
instagram.com/thesocialhauz
Areeya:
instagram.com/areeyacheong
Social Vitality:
instagram.com/social.vitality
Abigail:
instagram.com/feijoasocial
_______________________________________________________________
🎟 FREE SOCIAL MEDIA MANAGER SUMMIT
Three days, live on Zoom, completely free. Save your seat:
ellenmackenzie.com/the-SMM-summit-2026
📕 THE INSTAGRAM STRATEGY PLAYBOOK (50% OFF)
Ten years of content marketing experience in one book, plus an AI knowledge file you can upload into Claude or ChatGPT to train your own assistant:
ellenmackenzie.com/offers/d7pPgBE2/checkout?coupon_code=50OFF
🔗 //LINKS (ad affiliates) //
Camera:
geni.us/iPjpAt
Lens:
geni.us/kNkJOx
Full list of tools & software I use:
ellenmackenzie.com/tools
💻 // WORK WITH ELLEN //
Join the Dishing up Digital School:
ellenmackenzie.com/Dishing-up-Digital-School
Join the high level mastermind:
ellenmackenzie.com/the-lfg-mastermind
SMM template bundle:
ellenmackenzie.com/offers/DwKaVUZd
Buy Ellen's book:
https://www.amazon.com.au/dp/0473664798
📲 // SOCIAL MEDIA //
Instagram:
instagram.com/ellenmackenziee
TikTok:
tiktok.com/@ellenmackenzieee
🌐 Ellen's business:
ellenmackenzie.com
📧 Sponsorship enquiries:
team@dishingupdigital.com
