Uploaded August 2026 | Updated September 2026, 3 weeks ago

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The common trap of over-planning often halts progress before a business even starts. Chris Koerner reveals a counter-intuitive approach: selling a product or course before a single asset is created. By hosting a live bootcamp or webinar, entrepreneurs can validate market demand instantly without wasting months on development. This strategy minimizes risk, ensures customers actually want the solution, and generates initial revenue that funds the final product creation.
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