The Black Couch Series: LBGPC 4Q13, Marcello Magalhaes, Creative Insight @leoburnett
The Black Couch Series: LBGPC 4Q13, Marcello Magalhaes, Creative Insight @leoburnett
Uploaded December 2013 | Updated September 2026, 7 minutes ago
Vice President of Strategic Planning for Leo Burnett Tailor Made, Marcello Magalhaes discusses the human insights behind blood donation that fueled the award-winning campaign for Vitoria FC, "My Blood is Red and Black."
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The Black Couch Series: LBGPC 4Q13, Marcello Magalhaes, Creative Insight

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