The Billionaire Greenhouse of Failure @GeorgRockallSchmidt
The Billionaire Greenhouse of Failure  @GeorgRockallSchmidt
Uploaded August 2025 | Updated September 2026, 1 week ago
Billionaire Oracle CEO Larry Ellison said his company Sensei was going to affordably feed the entire world with greenhouses using AI, starting on the island of Lanai, which he owns. Instead, he spent $500 million to grow lettuce that costs $24 per pound.

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Sources

Lāna‘i Culture & Heritage Center
lanaichc.org/plantation-life-on-lanai

How 19th-century pineapple plantations turned Maui into a tinderbox — The Guardian
theguardian.com/environment/2023/aug/27/maui-wildfire-water-plantations-ecology

A New Emphasis On Models Of Ancient Hawaiian Sustainability — Honolulu Civil Beat
civilbeat.org/2016/10/a-new-emphasis-on-models-of-ancient-hawaiian-sustainability

Big plans for little Lanai — Seattle Times
seattletimes.com/life/travel/big-plans-for-little-lanai/#google_vignette

Continuing Neglect of Soil Threatens Productive Agriculture Lands in Hawai`i — Environment Hawaii
environment-hawaii.org/?p=3363

East Maui Watershed Partnership
eastmauiwatershed.org/explore-the-watershed

Larry Ellison Bought an Island in Hawaii. Now What? — NY Times
nytimes.com/2014/09/28/magazine/larry-ellison-island-hawaii.html#

Oracle billionaire Larry Ellison now lives on Lana'i, the Hawaiian island he mostly owns. Here's how he's working to turn the island into a wellness utopia and '100% green community.' — Business Insider
businessinsider.com/oracle-larry-ellison-lanai-hawaii-plans-sustainability-tourism-2020-12

Larry Ellison is feeding Hawaii from his high-tech hydroponic farm on Lanai — SF Gate
sfgate.com/hawaii/article/larry-ellison-feeding-hawaii-17338314.php

‘Improving Human Wellness One Farm at a Time’ Sensei Ag CEO Sonia Lo to Lead Keynote Presentation at October 2021 Indoor Ag-Con — Urban Ag News
urbanagnews.com/events/improving-human-wellness-one-farm-at-a-time-sensei-ag-ceo-sonia-lo-to-lead-keynote-presentation-at-in-person-october-2021-indoor-ag-con

Introducing Sensei Ag, a Market-Changing AgTech Company Founded by Larry Ellison and Dr. David Agus — Business Wire
businesswire.com/news/home/20200723005270/en/Introducing-Sensei-Ag-a-Market-Changing-AgTech-Company-Founded-by-Larry-Ellison-and-Dr.-David-Agus

Inside Larry Ellison's futuristic indoor farming company, whose massive, Tesla solar-powered Hawaii greenhouses are the first step toward an ambitious goal of feeding the world — Business Insider
businessinsider.com/larry-ellison-indoor-farming-company-sensei-ag-photos-2021-6

See inside Larry Ellison's Hawaiian island wellness retreat, a $1,200-per-night luxury spa where guests track their health data and learn how to live longer lives — Business Insider
businessinsider.com/larry-ellison-hawaii-wellness-spa-sensei-lanai-photos-2021-2

Larry Ellison’s Half-Billion-Dollar Quest to Change Farming Has Been a Bust — WSJ
wsj.com/tech/larry-ellison-hawaii-greenhouse-farm-food-2d260e1f

The Most Expensive Lettuce In Hawaii? Billionaire Larry Ellison’s $24/Lb Experiment — Beat of Hawaii
beatofhawaii.com/the-most-expensive-lettuce-in-hawaii-billionaire-larry-ellisons-24-lb-experiment

Larry Ellison’s Wellness Resort is Expanding — Fitt Insider
insider.fitt.co/larry-ellisons-sensei-wellness-resort-is-expanding

Oracle head Larry Ellison wants to put all America's data into one big system to study - including your DNA — TechRadar
techradar.com/pro/oracle-cto-wants-to-put-all-americas-data-into-one-big-system-to-study-including-dna
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The Billionaire Greenhouse of Failure

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