The Biggest AI Hurdle Isn’t Adoption – It’s Scaling It @bernardmarr
The Biggest AI Hurdle Isn’t Adoption – It’s Scaling It  @bernardmarr
Uploaded August 2026 | Updated September 2026, 12 hours ago
Many businesses have successfully experimented with artificial intelligence. The bigger challenge is what happens next: how do you scale AI across an entire organisation?

Moving from individual AI pilots and use cases to enterprise-wide adoption requires much more than simply deploying more tools. Businesses need the right data, infrastructure, governance, processes and skills to turn AI into something that can deliver sustainable value at scale.

In this video, I explore why scaling AI is becoming one of the biggest challenges facing organisations, and why overcoming it will be critical for businesses that want to realise the full potential of artificial intelligence.

What do you think is the biggest barrier preventing organisations from scaling AI successfully? Share your thoughts in the comments.

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Bernard Marr |

The Biggest AI Hurdle Isn’t Adoption – It’s Scaling It

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