Uploaded August 2020 | Updated September 2026, 1 hour ago
O2, in partnership with Retail Economics, present a brand-new research report looking at what makes people buy. The Big Ask is about understanding why your customers come to your brand ahead of the competition, and what makes them stay.
We have shared the key insights from the research in our launch event, presented by Richard Lim, CEO, Retail Economics and Rob Sandford, Head of Business Sales, O2.
This video presents the two main factors that we’ve structured the analysis around – the customer journey and our customer segments, in order to gain a deep understanding of what’s at the heart of the connected customer
O2, in partnership with Retail Economics, present a brand-new research report looking at what makes people buy. The Big Ask is about understanding why your customers come to your brand ahead of the competition, and what makes them stay.
We have shared the key insights from the research in our launch event, presented by Richard Lim, CEO, Retail Economics and Rob Sandford, Head of Business Sales, O2.
This video presents the two main factors that we’ve structured the analysis around – the customer journey and our customer segments, in order to gain a deep understanding of what’s at the heart of the connected customer










