Uploaded July 2026 | Updated September 2026, 2 weeks ago
Genesis Pandesal has become one of Marikina City's best-known bakeries, serving freshly baked pandesal that has earned a loyal following over the years. What started as a small dream has since grown into a bakery with ten branches.
Behind it are husband-and-wife team Heson and Ciarra Tiamzon, who took a leap of faith by pooling their savings to build the business they had always envisioned. Today, that dream begins long before sunrise, with batches of soft, pillowy pandesal made fresh by hand every single day.
On this episode of The Grind, we step inside Genesis Pandesal to follow the people, process, and quiet discipline behind a bakery that has become a staple for many across Marikina and beyond.
Special thanks to:
Heson and Ciarra Tiamzon
Genesis Pandesal Staff
LOCATION:
Genesis Pandesal (various branches)
18 Col Divino, Concepcion Uno, Marikina
Jump to:
(0:00) Intro
(0:45) Starting Out
(2:30) Inspiration, Expansion
(4:50) Why Marikina?
(8:15) The Secret Ingredient, Outro
Shop our merch: shop.featrmedia.com
Shop the products that we featured: https://chingolodeli.ph/collections/featr-finds
-------------------------------
We are looking for collaborators, content producers, brands, and anyone who has a story to tell. Email us at hello@thefatkidinside.com
The Fat Kid Inside Studios
Erwan Heussaff - Founder
Kashka Gaddi - Creative Director
Eamonn Quizon - Cinematographer
Edel Valera - Story Producer
Harold Singzon - Story Producer
Mary Lournette Baligod - Story Producer
Kleo Balares - Supervising Producer
Hans Rivera - Creative Director
Janelle Sy - Content Producer
Elyzza Ragodon - Associate Producer
Julius Rivera - Videographer
Lorraine Santos - Editor
Dana Blasé - Editor
Kim Arroyo - Editor
Evan Olfato - Editor
Hazel Juniosa - Editor
Whilhem Lorena - Multimedia Editor
RM Alfonso - Multimedia Editor
Martin Narisma - Food Editor
Ynna Gaita - Junior Food Editor
Kathryna de Bustos - Social Media and Content Manager
Chester Velasco - Studio Manager & Camera Operator
Kevin Amponin - Production Assistant
Dustin Dagamac - Colorist
Sofia Paderes - Graphic Artist & Illustrator
Joshua Gonzales - Graphic Designer
Dajed Binauhan - Multimedia Artist
Eros Deocariza - Multimedia Artist
Bianca Adriano - Accounts & Sales Coordinator
Donalyn Aranda - Administrative Accountant
Jennylyn Quizon - Admin Accounting Assistant
Marvin Hernandez - Messenger
Janette Mellina - Office Maintenance Personnel
Sandy Mellina - Office Maintenance Personnel
Content Creators:
Seth Alonzo
Samuelle Bawasanta
Trisha Chua
Nica Soledad
Interns:
Fionna Virgo
Dharlene Ilagan
John Gabriel Gemzon
Social Media:
instagram.com/featrmedia
tiktok.com/@featrmedia
facebook.com/featrmedia
https://x.com/featrmedia
threads.com/@featrmedia
Follow Erwan:
instagram.com/erwan
threads.com/@erwan
Genesis Pandesal has become one of Marikina City's best-known bakeries, serving freshly baked pandesal that has earned a loyal following over the years. What started as a small dream has since grown into a bakery with ten branches.
Behind it are husband-and-wife team Heson and Ciarra Tiamzon, who took a leap of faith by pooling their savings to build the business they had always envisioned. Today, that dream begins long before sunrise, with batches of soft, pillowy pandesal made fresh by hand every single day.
On this episode of The Grind, we step inside Genesis Pandesal to follow the people, process, and quiet discipline behind a bakery that has become a staple for many across Marikina and beyond.
Special thanks to:
Heson and Ciarra Tiamzon
Genesis Pandesal Staff
LOCATION:
Genesis Pandesal (various branches)
18 Col Divino, Concepcion Uno, Marikina
Jump to:
(0:00) Intro
(0:45) Starting Out
(2:30) Inspiration, Expansion
(4:50) Why Marikina?
(8:15) The Secret Ingredient, Outro
Shop our merch: shop.featrmedia.com
Shop the products that we featured: https://chingolodeli.ph/collections/featr-finds
-------------------------------
We are looking for collaborators, content producers, brands, and anyone who has a story to tell. Email us at hello@thefatkidinside.com
The Fat Kid Inside Studios
Erwan Heussaff - Founder
Kashka Gaddi - Creative Director
Eamonn Quizon - Cinematographer
Edel Valera - Story Producer
Harold Singzon - Story Producer
Mary Lournette Baligod - Story Producer
Kleo Balares - Supervising Producer
Hans Rivera - Creative Director
Janelle Sy - Content Producer
Elyzza Ragodon - Associate Producer
Julius Rivera - Videographer
Lorraine Santos - Editor
Dana Blasé - Editor
Kim Arroyo - Editor
Evan Olfato - Editor
Hazel Juniosa - Editor
Whilhem Lorena - Multimedia Editor
RM Alfonso - Multimedia Editor
Martin Narisma - Food Editor
Ynna Gaita - Junior Food Editor
Kathryna de Bustos - Social Media and Content Manager
Chester Velasco - Studio Manager & Camera Operator
Kevin Amponin - Production Assistant
Dustin Dagamac - Colorist
Sofia Paderes - Graphic Artist & Illustrator
Joshua Gonzales - Graphic Designer
Dajed Binauhan - Multimedia Artist
Eros Deocariza - Multimedia Artist
Bianca Adriano - Accounts & Sales Coordinator
Donalyn Aranda - Administrative Accountant
Jennylyn Quizon - Admin Accounting Assistant
Marvin Hernandez - Messenger
Janette Mellina - Office Maintenance Personnel
Sandy Mellina - Office Maintenance Personnel
Content Creators:
Seth Alonzo
Samuelle Bawasanta
Trisha Chua
Nica Soledad
Interns:
Fionna Virgo
Dharlene Ilagan
John Gabriel Gemzon
Social Media:
instagram.com/featrmedia
tiktok.com/@featrmedia
facebook.com/featrmedia
https://x.com/featrmedia
threads.com/@featrmedia
Follow Erwan:
instagram.com/erwan
threads.com/@erwan
