Uploaded August 2026 | Updated September 2026, 3 hours ago

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Tim Cook changed Apple forever. Here are the best and worst products released under his decade-plus as CEO, from era-defining hits to total misfires.

In this video, I’m ranking the best and worst products released during Tim Cook’s tenure as CEO, from era-defining hits to products I think we could have done without.

Timestamps

00:00 - Intro

Best Products
00:27 - AirPods
02:07 - Apple Watch
04:00 - iPhone X
05:38 - 12 inch MacBook
07:59 - iPad Pro (2018)

Worst Products
10:26 - Mac Pro
12:01 - HomePods
13:23 - Apple Polishing Cloth

14:35 - Honorable Mention: Apple Vision Pro

16:27 - Outro