Uploaded April 2026 | Updated September 2026, 3 weeks ago
I was a semi famous beauty guru in the 2010's so I experienced some crazy stuff. LOL Things were not always as they appeared and being that early to YouTube gave me so many amazing opportunities I'm forever grateful for=) Today I'm taking a mini nostalgic walk down memory lane with you guys to share lots of "behind the scenes" stories and why I think everything changed in the beauty space in late 2010's... Please give this video a thumbs up if you like it!=)
THE TRUTH ABOUT YOUTUBE IN THE 2010'S PT 1: youtu.be/tHlS3WY8zNM
Shown in Video:
· My microphone: amzn.to/4rAZkRB
Check out my exclusive content on Patreon: patreon.com/nikkiphillippi
♥ INSTAGRAM: instagram.com/nikkiphillippi
♥ TIK TOK: tiktok.com/@nikkiphillippitiktok
♥ FACEBOOK: facebook.com/nikkiphillippi
♥ PODCAST: buzzsprout.com/138685
♥ PINTEREST: pinterest.com/nikkiphillippi
♥ X: https://x.com/NikkiPhillippi
Links for Products or Brands I am loving*:
· CUTE "modest" Swimwear:
honeymark.co/NIKKI10 (Use my code NIKKI10 for 10% off)
· The BEST magnesium supplement!
bit.ly/3z5hQfu (USE: NIKKIP10 for 10% off)
· Don't Freak It's Faux SOFT blankets (my mommas company!) dontfreakitsfaux.com (code nikki15 for 15% off)
· Conservative Homeschool Books! Tuttle Twins: tuttletwins.com/ref/nikkiphillippi
· MASA Chips (SEED OIL FREE +: ORGANIC) masachips.com/NIKKIPHILLIPPI (Code NIKKIPHILLIPPI for 25% off first order)
· Clean Protein Powder that doesn't hurt my tummy! EQUIP PROTEIN: partners.equipfoods.com/NIKKIP (code NIKKIP for 15% off)
· Beautiful leather products from a family I love!: homesteadbrand.com/NIKKIP (use code NIKKIP for 10% off)
· Frownies: frownies.com/discount/NikkiP (or use code NikkiP for 10% off)
· Ginger June Candle Co (non toxic + smells amazing!): gingerjune.com (code nikki20 for 20% off)
· Mome-the most beautiful dresses! momebrand.com/NIKKI
*Many of the above links are affiliate links. If you use these links to purchase items, I may earn a commission on your purchase. I obviously only recommend products or services that I use and enjoy! ☺️ Thank you! 🙏🏻
Business Inquiries: nikkiphillippibiz@gmail.com
---------------------------------------------------------------
00:00 “Nobody wants to hire white girls anymore…”
00:32 Why I made Part 2
01:57 Were we friends with Elle & Blair (JuicyStar07)?
04:34 When the beauty community started to change
05:40 The shift: new creators & new audience
06:20 Why the vibe of YouTube changed
08:20 Brand deals, identity & industry pressure
11:10 Were YouTuber friendships real?
12:55 Did people use each other to grow?
15:30 What you didn’t see behind the scenes
16:40 Influencers vs real life personalities
18:10 How hard beauty gurus actually worked
20:00 Hidden friendships you didn’t see
21:15 The biggest opportunities from YouTube
22:30 Did brands treat me differently?
24:10 What I would do differently
28:10 What I miss about early YouTube
30:05 My first PR package
31:00 Feeling pressure to post PR
32:20 Brand deals I almost regretted
34:50 Did I have drama with other YouTubers?
37:00 Influencers promoting products they didn’t use
40:10 Final thoughts on the beauty guru era
I was a semi famous beauty guru in the 2010's so I experienced some crazy stuff. LOL Things were not always as they appeared and being that early to YouTube gave me so many amazing opportunities I'm forever grateful for=) Today I'm taking a mini nostalgic walk down memory lane with you guys to share lots of "behind the scenes" stories and why I think everything changed in the beauty space in late 2010's... Please give this video a thumbs up if you like it!=)
THE TRUTH ABOUT YOUTUBE IN THE 2010'S PT 1: youtu.be/tHlS3WY8zNM
Shown in Video:
· My microphone: amzn.to/4rAZkRB
Check out my exclusive content on Patreon: patreon.com/nikkiphillippi
♥ INSTAGRAM: instagram.com/nikkiphillippi
♥ TIK TOK: tiktok.com/@nikkiphillippitiktok
♥ FACEBOOK: facebook.com/nikkiphillippi
♥ PODCAST: buzzsprout.com/138685
♥ PINTEREST: pinterest.com/nikkiphillippi
♥ X: https://x.com/NikkiPhillippi
Links for Products or Brands I am loving*:
· CUTE "modest" Swimwear:
honeymark.co/NIKKI10 (Use my code NIKKI10 for 10% off)
· The BEST magnesium supplement!
bit.ly/3z5hQfu (USE: NIKKIP10 for 10% off)
· Don't Freak It's Faux SOFT blankets (my mommas company!) dontfreakitsfaux.com (code nikki15 for 15% off)
· Conservative Homeschool Books! Tuttle Twins: tuttletwins.com/ref/nikkiphillippi
· MASA Chips (SEED OIL FREE +: ORGANIC) masachips.com/NIKKIPHILLIPPI (Code NIKKIPHILLIPPI for 25% off first order)
· Clean Protein Powder that doesn't hurt my tummy! EQUIP PROTEIN: partners.equipfoods.com/NIKKIP (code NIKKIP for 15% off)
· Beautiful leather products from a family I love!: homesteadbrand.com/NIKKIP (use code NIKKIP for 10% off)
· Frownies: frownies.com/discount/NikkiP (or use code NikkiP for 10% off)
· Ginger June Candle Co (non toxic + smells amazing!): gingerjune.com (code nikki20 for 20% off)
· Mome-the most beautiful dresses! momebrand.com/NIKKI
*Many of the above links are affiliate links. If you use these links to purchase items, I may earn a commission on your purchase. I obviously only recommend products or services that I use and enjoy! ☺️ Thank you! 🙏🏻
Business Inquiries: nikkiphillippibiz@gmail.com
---------------------------------------------------------------
00:00 “Nobody wants to hire white girls anymore…”
00:32 Why I made Part 2
01:57 Were we friends with Elle & Blair (JuicyStar07)?
04:34 When the beauty community started to change
05:40 The shift: new creators & new audience
06:20 Why the vibe of YouTube changed
08:20 Brand deals, identity & industry pressure
11:10 Were YouTuber friendships real?
12:55 Did people use each other to grow?
15:30 What you didn’t see behind the scenes
16:40 Influencers vs real life personalities
18:10 How hard beauty gurus actually worked
20:00 Hidden friendships you didn’t see
21:15 The biggest opportunities from YouTube
22:30 Did brands treat me differently?
24:10 What I would do differently
28:10 What I miss about early YouTube
30:05 My first PR package
31:00 Feeling pressure to post PR
32:20 Brand deals I almost regretted
34:50 Did I have drama with other YouTubers?
37:00 Influencers promoting products they didn’t use
40:10 Final thoughts on the beauty guru era
