Uploaded December 2018 | Updated September 2026, 2 weeks ago
➥Subscribe: Youtube.com/downwardthrust
➥Donate: Patreon.com/downwardthrust
➥Twitter: twitter.com/DownwardThrust
📬 dwt.mailbox@gmail.com (Send your questions for Q&A videos here)
Is this illegal? You decide:
https://www.law.cornell.edu/cfr/text/16/233.1
lawpublish.com/ftc-decprice.html
brannlaw.com/bertoni-david/former-prices
*tl/dr?* It's iffy.
*"If the former price is the actual, bona fide price at which the article was offered to the public on a regular basis for a reasonably substantial period of time, it provides a legitimate basis for the advertising of a price comparison. Where the former price is genuine, the bargain being advertised is a true one. If, on the other hand, the former price being advertised is not bona fide but fictitious - for example, where an artificial, inflated price was established for the purpose of enabling the subsequent offer of a large reduction - the “bargain” being advertised is a false one"
The key word is that it *was* for sale at the listed non-sale price for a *reasonable amount of time* Was it? Nope.
➥Subscribe: Youtube.com/downwardthrust
➥Donate: Patreon.com/downwardthrust
➥Twitter: twitter.com/DownwardThrust
📬 dwt.mailbox@gmail.com (Send your questions for Q&A videos here)
Is this illegal? You decide:
https://www.law.cornell.edu/cfr/text/16/233.1
lawpublish.com/ftc-decprice.html
brannlaw.com/bertoni-david/former-prices
*tl/dr?* It's iffy.
*"If the former price is the actual, bona fide price at which the article was offered to the public on a regular basis for a reasonably substantial period of time, it provides a legitimate basis for the advertising of a price comparison. Where the former price is genuine, the bargain being advertised is a true one. If, on the other hand, the former price being advertised is not bona fide but fictitious - for example, where an artificial, inflated price was established for the purpose of enabling the subsequent offer of a large reduction - the “bargain” being advertised is a false one"
The key word is that it *was* for sale at the listed non-sale price for a *reasonable amount of time* Was it? Nope.
