Uploaded August 2026 | Updated September 2026, 2 weeks ago

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The art of Ferragamo Hug arrives in Bangkok

Ferragamo celebrates its signature Hug Bag with the Ferragamo Hug Bangkok event at Siam Paragon, offering a closer look at the design, craftsmanship, and heritage behind the collection.

The showcase introduces the new Hug Soft XS and Hug East-West, joined by international actress Fan Bingbing and Thai actors Peraya “Faye” Malisorn and Naphat “Nine” Siangsomboon, who paired different Hug silhouettes with looks from the Fall/Winter 2026 collection.

For the first time in Bangkok, a Ferragamo artisan from Florence demonstrated how the Hug Bag is assembled, revealing the savoir-faire, precision, and leather craftsmanship behind its distinctive embracing straps and Gancini closures.

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