Travis Chappell Clips | The Art of Disruption: How to Stand Out in Boring Markets @travischappellclips | Uploaded May 2023 | Updated October 2024, 15 hours ago.
Neel Dhingra shares some fascinating perspectives on how a few big brands have flourished in the last decade.
Surprisingly, it wasn't by inventing something entirely new, but rather by entering existing categories and shaking things up.
Take Olly – those irresistible gummy vitamins you find in the grocery store. They didn't reinvent the wheel, but their innovative branding and candy-like appearance won us over. Who wants to swallow a pill when you can have a delicious cherry gummy, right?
Or Manscaped – which literally is a ball trimmer company now valued at ONE BILLION DOLLARS.
The same goes for other industries, like real estate and conferences. These sectors often feel stagnant and uninspiring, desperately needing a breath of fresh air.
Break free from the norm and rise above within traditionally boring and stagnant markets.
Don't settle for half-assed efforts; give it your all.
Stand out, be authentic, and raise the bar of quality.
That's how you make a lasting impact.
Neel Dhingra shares some fascinating perspectives on how a few big brands have flourished in the last decade.
Surprisingly, it wasn't by inventing something entirely new, but rather by entering existing categories and shaking things up.
Take Olly – those irresistible gummy vitamins you find in the grocery store. They didn't reinvent the wheel, but their innovative branding and candy-like appearance won us over. Who wants to swallow a pill when you can have a delicious cherry gummy, right?
Or Manscaped – which literally is a ball trimmer company now valued at ONE BILLION DOLLARS.
The same goes for other industries, like real estate and conferences. These sectors often feel stagnant and uninspiring, desperately needing a breath of fresh air.
Break free from the norm and rise above within traditionally boring and stagnant markets.
Don't settle for half-assed efforts; give it your all.
Stand out, be authentic, and raise the bar of quality.
That's how you make a lasting impact.
