Uploaded March 2026 | Updated September 2026, 2 weeks ago
A major barrier to intelligent optimization is the legacy divide between data, media, and creative teams. This session, presented by Monks, dismantles those silos, addressing the essential "plumbing" of modern marketing required to fuel experiences that feel human, authentic, and on-brand. We will explore the approach necessary to build your data foundations that fuel integrated and intelligent workflows, and transform insights into personalized creative outputs at scale. Join us to discover the strategic frameworks, partnerships, and tooling needed to ensure your content achieves real-time relevance.
About SXSW:
SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, SXSW features sessions, showcases, screenings, exhibitions, professional development and a variety of networking opportunities. For more information, please visit sxsw.com.
Connect with SXSW:
Website: sxsw.com
Instagram: instagram.com/sxsw
LinkedIn: linkedin.com/company/sxsw
TikTok: tiktok.com/@sxsw
Bluesky: bsky.app/profile/sxsw.com
Threads: threads.com/@sxsw
A major barrier to intelligent optimization is the legacy divide between data, media, and creative teams. This session, presented by Monks, dismantles those silos, addressing the essential "plumbing" of modern marketing required to fuel experiences that feel human, authentic, and on-brand. We will explore the approach necessary to build your data foundations that fuel integrated and intelligent workflows, and transform insights into personalized creative outputs at scale. Join us to discover the strategic frameworks, partnerships, and tooling needed to ensure your content achieves real-time relevance.
About SXSW:
SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, SXSW features sessions, showcases, screenings, exhibitions, professional development and a variety of networking opportunities. For more information, please visit sxsw.com.
Connect with SXSW:
Website: sxsw.com
Instagram: instagram.com/sxsw
LinkedIn: linkedin.com/company/sxsw
TikTok: tiktok.com/@sxsw
Bluesky: bsky.app/profile/sxsw.com
Threads: threads.com/@sxsw
