Uploaded May 2025 | Updated September 2026, 2 hours ago
The App Store just changed. Developers in the U.S. can now have an external link to a checkout flow on the web when buying in app purchases or subscriptions. This allows them to bypass the 30% "Apple Tax" and keep most of their revenue. This is a result of the long running legal battle between Epic and Apple.
But... Should you implement this? In this video I explain the details of the new rules, how you can implement an external link into your app and some strategies you can apply. I also discuss how I think Apple will respond with WWDC 2025 right around the corner.
RevenueCat's Web Paywall Button:
revenuecat.com/blog/growth/introducing-web-paywall-buttons
RevenueCat:
revenuecat.com
My Formula 1 App:
apps.apple.com/app/formula-widgets-push-push/id6744127751
My Swift & SwiftUI Courses:
seanallen.teachable.com/?video=BYYi42WNlxI
My Source Code:
seanallen.teachable.com/p/source-code-youtube-videos?video=BYYi42WNlxI
Swift News Newsletter:
swiftnews.kit.com/newsletter
X (Twitter):
Sean Allen - twitter.com/seanallen_dev
Book and learning recommendations that help out the channel if you decide to purchase (Affiliate Links):
Antoine Van Der Lee - Going Indie Course:
courses.avanderlee.com/p/from-side-project-to-going-indie?affcode=2082304_o9res6rn
Mark Moeyken’s SwiftUI Books:
bigmountainstudio.com/a/fzc51
Paul Hudson's Hacking With Swift:
gumroad.com/a/762098803
RocketSim - Enhance Your Xcode Simulator:
gumroad.com/a/51797971/ftvbh
Timestamps:
#swift #iosdeveloper #iosdevelopment
The App Store just changed. Developers in the U.S. can now have an external link to a checkout flow on the web when buying in app purchases or subscriptions. This allows them to bypass the 30% "Apple Tax" and keep most of their revenue. This is a result of the long running legal battle between Epic and Apple.
But... Should you implement this? In this video I explain the details of the new rules, how you can implement an external link into your app and some strategies you can apply. I also discuss how I think Apple will respond with WWDC 2025 right around the corner.
RevenueCat's Web Paywall Button:
revenuecat.com/blog/growth/introducing-web-paywall-buttons
RevenueCat:
revenuecat.com
My Formula 1 App:
apps.apple.com/app/formula-widgets-push-push/id6744127751
My Swift & SwiftUI Courses:
seanallen.teachable.com/?video=BYYi42WNlxI
My Source Code:
seanallen.teachable.com/p/source-code-youtube-videos?video=BYYi42WNlxI
Swift News Newsletter:
swiftnews.kit.com/newsletter
X (Twitter):
Sean Allen - twitter.com/seanallen_dev
Book and learning recommendations that help out the channel if you decide to purchase (Affiliate Links):
Antoine Van Der Lee - Going Indie Course:
courses.avanderlee.com/p/from-side-project-to-going-indie?affcode=2082304_o9res6rn
Mark Moeyken’s SwiftUI Books:
bigmountainstudio.com/a/fzc51
Paul Hudson's Hacking With Swift:
gumroad.com/a/762098803
RocketSim - Enhance Your Xcode Simulator:
gumroad.com/a/51797971/ftvbh
Timestamps:
#swift #iosdeveloper #iosdevelopment
