Uploaded September 2018 | Updated September 2026, 1 week ago

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Aggressive marketing has always been a thing within the videogame industry, but the direction it's going in has changed a lot when it comes to modern gaming.

Before the marketing would focus on brand vs brand, but these days, the combative marketing is shifting more and more towards the people in the audience, like with the Battlefield 5 controversy. So let's look at the aggressive marketing of modern gaming, and how that holds up compared to the old style.

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