SXSW | The Ad Bargain: Podcasting's Position in the Ad Landscape | SXSW 2024 @SXSW | Uploaded April 2024 | Updated October 2024, 7 hours ago.
This session was part of SXSW’s Partner Programming at SXSW 2024 and is presented by Ad Results Media.

Explore groundbreaking research on consumer attitudes towards advertising with "The Ad Bargain," presented by Sounds Profitable's Tom Webster and key research partners who helped bring this project to light. This session delves into how audiences interact with ads across platforms like podcasts, TV, and print, revealing the 'ad bargain' concept. A panel of sales and marketing execs will discuss applying these insights in podcasting. Ideal for marketers and content creators, this session offers valuable strategies for impactful, audience-friendly advertising.

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