Uploaded March 2026 | Updated September 2026, 1 week ago
How do you sell something everyone gets for free?
*How do some brands get away with charging so much? We have the answers:* đź”— clickhubspot.com/e0e72b
We bought 5 bottles of water — from $2 Dasani to $56 Bling H2O, plus Fiji, Liquid Death, and Berg — to break down exactly how each brand justifies its price. Source, minerals, packaging, story: every bottled water brand is running a different playbook to make you believe their water is worth more.
We talked to a certified water sommelier, dug into water quality reports, and compared what's actually in each bottle to understand the economics of brand value — and how companies turn a commodity into a premium product.
Timestamps:
0:00 – Intro
0:24 – Dasani
5:36 – Pricing psychology
6:23 – Liquid Death
9:03 – Fiji
11:47 – Berg
15:52 – Bling H2O
17:41 – Final ranking & takeaway
Subscribe to The Hustle:
đź”— clickhubspot.com/vu3l
Get the 5-minute newsletter keeping 2M+ innovators in the loop
đź”— clickhubspot.com/3kln
About HubSpot:
HubSpot is a customer platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, commerce, operations, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and apps to attract, engage, and delight customers.
#TheHustle #HubSpot
How do you sell something everyone gets for free?
*How do some brands get away with charging so much? We have the answers:* đź”— clickhubspot.com/e0e72b
We bought 5 bottles of water — from $2 Dasani to $56 Bling H2O, plus Fiji, Liquid Death, and Berg — to break down exactly how each brand justifies its price. Source, minerals, packaging, story: every bottled water brand is running a different playbook to make you believe their water is worth more.
We talked to a certified water sommelier, dug into water quality reports, and compared what's actually in each bottle to understand the economics of brand value — and how companies turn a commodity into a premium product.
Timestamps:
0:00 – Intro
0:24 – Dasani
5:36 – Pricing psychology
6:23 – Liquid Death
9:03 – Fiji
11:47 – Berg
15:52 – Bling H2O
17:41 – Final ranking & takeaway
Subscribe to The Hustle:
đź”— clickhubspot.com/vu3l
Get the 5-minute newsletter keeping 2M+ innovators in the loop
đź”— clickhubspot.com/3kln
About HubSpot:
HubSpot is a customer platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, commerce, operations, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and apps to attract, engage, and delight customers.
#TheHustle #HubSpot
